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Making a Difference Every Day in Turbulent Times
From:
Shel Horowitz, Marketing Consultant - Going Beyond Sustainability Shel Horowitz, Marketing Consultant - Going Beyond Sustainability
For Immediate Release:
Dateline: Springfield, MA
Monday, August 25, 2025

 

Guest post by Robert Middleton (reprinted, with permission, from his August 19, 2025 newsletter):

Does the world feel upside down right now?

With news filled with images of the National Guard in D.C. and families separated by immigration crackdowns, you may wonder:

What difference could I possibly make?

The air is heavy with uncertainty.

Fear, anger, and confusion ripple through conversations, social feeds, and daily headlines.

In such times, the smallest acts of courage, kindness, and responsibility matter more than ever.

When history seems to be surging around us, it’s easy to dismiss the impact of day-to-day choices.

Keeping our heads down and worrying that things will get worse can make us feel powerless.

But what if you did something different? What if you chose to make a difference every day?

Instead of complaining, worrying, blaming, or lashing out, try this:

• Check in on a friend going through a rough patch. Let them know that you care and that you’re there for them.
• Support a local business owned by new Americans, as an act of solidarity, not charity.
• Contribute to a political advocacy group that's supporting a cause you feel strongly about.
• Write a short note of gratitude to a teacher or healthcare worker who is coping with stress.

None of these actions will stop the world from spinning faster than we can keep up.

But each is a reframing—a choice to build up, not tear down, hope and connection.

During times marked by images of a nation's capital occupied by military forces, or ordinary people rounded up and searched, public trust breaks down.

A collective sense of helplessness—and sometimes rage—sets in.

But when the macro feels out of reach, the micro is where we reclaim our agency.

• Kindness to a neighbor reminds both of you that not all relationships are defined by politics or fear.
• Speaking up—even quietly—for someone treated unjustly counters the narrative that cruelty is normal, or that no one cares.
• Choosing curiosity over numbness or judgment plants seeds of resilience and community.

These actions rarely make headlines.

Yet, like steady water wearing down stone, they have the power to shift neighborhoods, workplaces, and even families quietly back toward sanity and care.

You don’t need a five-step plan to save democracy, or an answer to every injustice.

What you do have—every day—is the opportunity to gently resist cynicism, isolation, and fear.

Sometimes, the strongest stand isn’t a shouted slogan or a march, but a persistent, small act of care that refuses to let the cruelty of the moment make us less human.

In these turbulent times, being someone who still tries—not perfectly, not heroically, but persistently, in your own way—is no small thing.

History may remember the leaders and the laws, but the future will be shaped by the quiet, daily choices that keep dignity and compassion alive.

And that difference, however humble, is always worth making.

If you can relate to this struggle to make a difference in turbulent times, I invite you to check out the M.A.D. Team website with a simple approach to making a difference. Take what you can and give a shot at putting the ideas into action.

Then, twice a month, join us on Zoom to share ideas for making a difference. The first date is Friday, September 5, at 12 noon Pacific (1MT/2CT/3ET). You can make your reservation now if you like!

Cheers, Robert

If you like this newsletter, please feel free to forward it to a friend.
They can subscribe here: https://ordinaryvisionaries.com/mad

Quote of the Day:

"The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic."

– Peter Drucker


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News Media Interview Contact
Name: Shel Horowitz
Title: Marketing Consultant/Copywriter/Author
Group: GoingBeyondSustainability.com
Dateline: Hadley, MA United States
Direct Phone: 413-586-2388
Main Phone: 413-586-2388
Cell Phone: 413-512-0165
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