M&M’s has updated its cast of candy characters to better fit with the times, reports Adweek.
The brand stopped using the prefixes “Mr.” and “Ms.” to place more focus on the mascots’ unique traits, instead of their gender. Green traded in knee-high boots for casual sneakers. Brown transitioned from high stilettos to low block heels.
“We took a deep look at our characters, both inside and out, and have evolved their looks, personalities and backstories to be more representative of the dynamic and progressive world we live in,” Jane Hwang, global vp of M&M’s at parent company Mars Wrigley, told Adweek.
Now, the 80-year-old brand is taking another step in its mission to build a world where everyone feels they belong by debuting Purple, a spokescandy that will address issues of self-acceptance and inclusivity.
M&M’s is a product of Mars, Incorporated, based in McLean, Va.
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IMAGE: From M&M promotional video
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