Home > NewsRelease > Lessons from Harley-Davidson’s Turnaround: The Unconventional Path to Dominating Your Market with Ken Schmidt
Lessons from Harley-Davidson’s Turnaround: The Unconventional Path to Dominating Your Market with Ken Schmidt
Gayle Lantz - Leadership Expert Gayle Lantz - Leadership Expert
For Immediate Release:
Dateline: Birmingham, AL
Thursday, June 20, 2024


Most businesses struggle to stand out and truly differentiate themselves in today’s crowded and competitive landscape. They often rely too heavily on promoting their products or services, failing to realize that customers form connections based on an organization’s culture and humanity.

Gayle Lantz speaks with Ken Schmidt, a driving force behind Harley-Davidson’s legendary turnaround and global dominance. Ken shifted the company’s mindset from a product-first approach to one that prioritized creating memorable experiences and emotional connections with customers.

Ken is author of Make Some Noise: The Unconventional Road to Dominance, host of the Tailgating with Geniuses podcast and co-founder of Torque Sessions Leadership Training.

He shares counterintuitive insights on how organizations and leaders can transcend commodity status and cultivate devoted loyalty.

This episode covers:

  • Why focusing solely on your offerings is a surefire path to being replaceable
  • The importance of cultivating an identity that delights and captures attention
  • Practical ways leaders can infuse more humanity into their organizational culture
  • Powerful lessons from the motorcycle world on standing out and resonating with people
  • Tips for developing a distinct “vernacular” that sets you apart from competitors

Ken’s thought-provoking ideas challenge conventional business wisdom and provide a fresh perspective on what it truly means to be competitive in today’s market. Get ready to rethink how you approach differentiation, branding, and fostering loyalty.





Previous CEO on the Go Episodes:

“Fix My Boss” and Create a Positive Work Environment with Molly McGrath

Say “No” to the Hamster Wheel to Build Your Business with Jadah Sellner

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News Media Interview Contact
Name: Gayle Lantz
Group: WorkMatters, Inc.
Dateline: Birmingham, AL United States
Direct Phone: 205 879-8494
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