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Leader Insight is a Process
From:
Dr. Maynard Brusman - Emotional Intelligence & Mindful Leadership Dr. Maynard Brusman - Emotional Intelligence & Mindful Leadership
For Immediate Release:
Dateline: San Francisco , CA
Friday, February 28, 2020

 

Insight is a Process

The human brain is a marvelous machine, able to generate brilliant innovations seemingly out of thin air. And while intuitive thinking and insight can lead to innovation, they're not the same. Intuition is the use of patterns already learned; insight is the discovery of new patterns. Unlike routine problem-solving, our insights aren't conscious or deliberate.

In a November 2019 article for Psychology Today, Dr. Marty Nemko, PhD, describes the process as:

Raw Ingredients =gt; Filtration =gt; Fermentation =gt; Evaluation

As a leader, you deal with a tremendous amount of those raw ingredients: data. It can be useful when appropriately analyzed, but in some cases may prove overwhelming and misleading. In Seeing What Others Don't: The Remarkable Ways We Gain Insights (Public Affairs, First Trade Paper Edition, 2013), Gary A. Klein, PhD describes the process as:

  • New information joins what we already know, and sets the stage for discovery.
  • Our stories frame and organize the details.
  • Insights generate a new narrative: a set of beliefs that are more accurate, comprehensive, and useful.
  • Our insights change our perspective: how we understand, act, see, feel and desire.

Most importantly, insights change what we do next, and what we need to validate new ideas. Innovation is not just about finding a new product or service. Insights create solutions to customers' problems-even the ones that aren't yet clear or articulated. Start by asking these six questions:

  1. What do underlying trends suggest about possible future states?
  2. What would happen if some of these trends converged into a perfect storm?
  3. Where is there a small, but growing, trend?
  4. What can you learn from analogies and metaphors?
  5. What similar situations have companies faced in the past?
  6. What can you learn from others' mistakes and history?

When insightful leaders recognize the need to change, they ensure their business is prepared to innovate, before it's too late.

Dr. Maynard Brusman

Consulting Psychologist amp; Executive Coach
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Consulting Psychologist and Executive Coach
Working Resources
San Francisco, CA
415-546-1252