DDB Chicago “exploited” a minority-owned agency in a “classic bait and switch” in its successful effort to win a $4 billion U.S. Army contract, a lawsuit alleges. DDB froze Hero Group and its minority owners out of any work or other benefits under the Prime Contract, continues the lawsuit.
According to Crain’s Chicago Business: “Hero Group, which does business as Hero Collective, alleges in a complaint that it had a bargain with DDB Chicago. Hero would help DDB win the 10-year contract, and DDB would award Hero “significant work” as a subcontractor.