Tony Berry

UMass Memorial Health senior director, media and public relations Tony Berry joins LaVoieHealthScience as vice president of media relations.

At UMass Memorial Health, an academic medical center and hospital system in Worcester, MA, Berry helped to expand the organization’s public profile by increasing its regional and national media coverage. He previously served as director of communications at Global Strategy Group.

Earlier in his career, he was deputy press secretary to former Sen. Max Cleland (D-GA), a public affairs NCO in the US Army, and communications manager for the American Heart Association.

In his new post, Berry will lead a media relations team including account manager Shani Lewis and senior account executive Howard Matzner, both of whom have joined LHS this year.

“Tony has more than 25 years of demonstrated excellence in public relations, which includes agency and in-house roles with healthcare and life sciences organizations,” said LHS president and CEO Donna LaVoie. “He has developed numerous award-winning media and public relations campaigns that have elevated and differentiated his organizations from others in the industry.”