Stevie winner Katrina Wurm, founder of Stress Free Super Mum, is a coach, author, and advocate who supports women in managing the challenges of motherhood, particularly when raising children with disabilities or neurodivergence. Drawing on her personal and professional experience, Wurm has developed programs and resources to help mothers improve their confidence, advocate for their children, and maintain a balanced home life.

Her own journey as a mother shaped her mission. After experiencing the loss of multiple pregnancies and giving birth to a son with significant medical needs and neurodiversity, Wurm applied her background in psychology, business, and human resources to create practical systems that helped her manage her family’s complex needs. This experience motivated her to assist other mothers facing similar struggles.

At the request of her son’s school principal, she began coaching mothers of neurodiverse children in 2017. During the pandemic, she formalized her approach by launching Stress Free Super Mum, a program designed to help mothers working from home balance their responsibilities while caring for their families.

Wurm’s programs, workshops, and speaking engagements now reach mothers from diverse backgrounds, not just those raising children with disabilities. Her services emphasize organization, delegation, and advocacy—skills she teaches to help women improve their well-being and reduce stress. She also coaches women to set boundaries, teach their children age-appropriate responsibilities, and avoid overextending themselves.

Her business has grown steadily, with coaching clients increasing by at least 15% annually and sales of her book Wear Your Warrior rising by 25%. She has expanded her reach into rural and remote communities in Australia and regularly speaks at libraries, workshops, and corporate events.

Wurm also works within the corporate sector, particularly with Australia’s national airline Qantas, where she trains staff on disability inclusion and has advocated for the adoption of initiatives such as the Sunflower Lanyard program for hidden disabilities. In 2024 she joined Qantas’s Diversity and Inclusion Board, contributing to policies that support staff and customers with diverse needs.

Through her coaching, writing, and advocacy, Wurm addresses issues such as burnout, depleted mother syndrome, and the lack of support available for parents of children with special needs. Her work provides practical tools for mothers navigating the often-overwhelming demands of parenting and helps families achieve healthier, more balanced lives.

Katrina Wurm won three Gold and two Silver Stevie Awards in the 2024 Stevie Awards for Women in Business for Female Thought Leader of the Year – Consumer Services, Mentor of Coach of the Year - Consumer; Women Helping Women - Social Change; Social Change Maker of the Year - Disability; and Best Female Entrepreneur - Consumer Services, respectively.

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