ICF, a Fairfax-based provider of consulting and digital services, will acquire London-based The Future Customer Limited, a boutique loyalty strategy and marketing company. The Future Customer will operate as part of ICF Olson’s 1-to-1 loyalty practice, which was named a Leader in The Forrester Wave™: Customer Loyalty Solutions, Q3 2017, the highest distinction in that category.

According to a release, “The acquisition of The Future Customer is an excellent fit with our successful loyalty and customer relationship marketing practice, which currently works for global brands including Wyndham, Hyatt, Luxottica and Citi in the United States and represents a growing and visible revenue source for ICF,” said Sudhakar Kesavan, ICF’s Chief Executive Officer. “The Future Customer team includes some of the loyalty industry’s top strategic thinkers and architects who have developed progressive loyalty strategies in Europe for clients in retail, media, mobile, energy and health. We look forward to leveraging their capabilities to extend our work for existing clients into Europe and beyond and to build new relationships.”

“We focus on engineering and strengthening the bonds between brands and the customers who define their commercial future,” said Grant Harrison, Chief Executive Officer of The Future Customer, which has about 25 employees. “This is an excellent opportunity to combine our design thinking with ICF Olson’s formidable strengths in technology and creative communications to offer a best-in-class service to clients.”

The acquisition is expected to close around the end of the year-end. Financial terms were not disclosed.