Tuesday, September 9, 2025
Rpharmy, an Austin-based healthcare technology company, was founded with a clear mission: to prevent medication errors and protect healthcare workers from hazardous drug exposure. Its cloud-based solutions—Formweb, a formulary management system, and Rhazdrugs, a hazardous drug safety platform—are used by healthcare organizations nationwide to improve safety and compliance.
At the 2025 Stevie® Awards for Sales & Customer Service, two of Rpharmy’s team members were recognized for their outstanding contributions to this mission. Caroline McBreen, Director of Business Development, earned a Bronze Stevie Award for Business Development Professional of the Year, and Sherlene Christen, Customer Experience Specialist, received a Silver Stevie Award for Front-Line Customer Service Professional of the Year – Other Service Industries.
A Mission-Driven Approach to Growth
Rpharmy was founded following a personal tragedy caused by a medication error, and that mission continues to guide the company today. Caroline McBreen shares a deep personal connection to this cause. After starting her career in finance and accounting, Caroline transitioned to healthcare technology to help prevent the types of errors her family had worked for years to address.
Since joining Rpharmy full-time in 2023, Caroline has driven a 34% increase in revenue and expanded the company’s reach through a personalized, relationship-based approach. Rather than relying on automated sales funnels, she focused on creating meaningful engagement with healthcare leaders. Caroline organized Rpharmy’s participation in 13 regional and national healthcare meetings, where she hosted hospitality suites, delivered presentations, and facilitated over 450 live product demonstrations for more than 1,200 prospects.
Her efforts also secured major visibility for Rpharmy when Premier, a leading healthcare improvement company, recognized Rhazdrugs as one of the top 10 innovative healthcare technologies of 2024. This achievement gave Rpharmy access to Premier’s alliance of 4,100 hospitals and health systems, a significant milestone for a family-run business in a competitive industry dominated by large corporations.
Caroline also introduced initiatives that strengthened Rpharmy’s market presence, including the Rpharmy Rounds blog series, educational webinars, and customized demonstrations for nursing teams—an audience often overlooked in pharmacy-centric solutions. Her work in obtaining Texas HUB woman-owned business certification positioned Rpharmy as a leader in promoting diversity in the healthcare technology space.
Delivering Hands-On Customer Service
While Caroline focuses on expanding Rpharmy’s reach, Sherlene Christen ensures customers receive the expert support needed to successfully implement the company’s solutions. With more than 30 years of pharmacy experience at Duke Raleigh Hospital, Sherlene brings an exceptional depth of knowledge to her role as Customer Experience Specialist. For the past four years, she has guided healthcare organizations through the complex processes of formulary consolidation and hazardous drug safety compliance.
Sherlene leads implementation projects for both Formweb and Rhazdrugs, ensuring that systems meet regulatory standards. Her expertise was particularly critical when the National Institute for Occupational Safety and Health (NIOSH) released an updated list of hazardous drugs in December 2024. Sherlene proactively analyzed and documented necessary changes for each client, saving them significant time and resources.
Her approach combines technical proficiency with a deep understanding of customer needs, resulting in a level of service rarely seen in the healthcare software industry. Clients benefit from her direct communication, tailored support, and practical solutions, which have earned consistent praise from healthcare organizations nationwide.
A Shared Commitment to Innovation and Safety
Both Caroline and Sherlene’s accomplishments reflect Rpharmy’s commitment to innovation, safety, and exceptional service. Their work demonstrates how a company built on personal experience and driven by mission can compete successfully with larger corporations while setting new standards for customer engagement and industry leadership.
Sherlene Christen won a Silver Stevie Award for Front-Line Customer Service Professional of the Year - Other Service Industries, and Caroline McBreen won a Bronze Stevie for Business Development Professional of the Year in the 2025 Stevie Awards for Sales & Customer Service.
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