One creative rule of thumb: if you're having trouble inventing something truly original within a particular category, start by framing your creative challenge with a question that re-defines the category itself. Finding right framing question can make all the difference to the success of an ideation process.

How do you find the right framing question?

• Challenge yourself or your team to think critically about your assumptions

• Persist in the knowledge that the right question is out there

• Ensure you have a curious and open mindset

Learn how to properly re-frame your creative challenges with Bryan Mattimore, who has spent the last twenty-five years facilitating over 1000 ideation sessions. His newest book, IDEA STORMERS: How to Lead and Inspire Creative Breakthroughs is published by Jossey-Bass, an imprint of Wiley.

For more information on how Bryan Mattimore or The Growth Engine can help your business solve creative challenges, please call us at (203) 857-4494, or visit us on the web at http://www.growth-engine.com/