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How To Quickly Tell If You Have The Best Cooperation Possible
Val Wright -- Global Leadership and Innovation Expert Val Wright -- Global Leadership and Innovation Expert
For Immediate Release:
Dateline: Los Angeles, CA
Monday, March 14, 2022


It’s easy to notice when cooperation is failing, but can you describe precisely what it takes to create an environment where cooperation comes naturally?

I developed the Five Cooperation Foundations (Figure 3.1 from Chapter Three of Words That Work) as conversation starters for teams and companies that want to increase their cross-team results.

When a board chair of a technology company asked me if I could meet with a CEO and his executive team because they weren’t delivering their quarterly earnings results as expected for the third quarter in a row, he shared his concern that each member of the executive team seemed to be operating on their own, and that their strategy and implementation lacked cohesiveness. When I met with each of them, I asked them to score the Five Cooperation Foundations using the following scoring system:

  • Green—it is a consistent strength;

  • Yellow—there is room for improvement or greater consistency; and

  • Red—it is a concern that needs dedicated attention.

Five Cooperation Foundations

  1. I feel confident everyone has my back.

  2. I observe that across teams, functions, and locations, we are all working to common goals.

  3. I have experienced that asking for help is acceptable and encouraged.

  4. I have been part of successes that are jointly celebrated.

  5. I have seen mistakes objectively deconstructed for lessons learned, not to attribute blame.

As they individually shared their color coding and answered what it would take to make each foundation a strength, there was a common reaction from all eight executives: they realized they had never had the conversation about how they worked together or how they wanted cooperation to occur in their company. They had discovered for themselves the power of taking time out to intentionally declare expectations of how they would communicate and cooperate. I share the results of their evaluation in Chapter Three of my latest book, Words That Work.

For the first ten readers who reply or DM me their results of their Cooperation Foundation Assessment I will provide you with insights and ideas customized just for you.

a quick reminder…

Words That Work Communicate Your Purpose, Your Performance, and Your Profit. Now available at your favorite local bookstore to support your local small business. Or online at Amazon.com, Amazon.co.uk, Barnes & Noble, Target, Booktopia.au, Waterstones, Amazon.ca

Let me know if you want to order copies for your team or event and I can extend special offers and discounts to you.

Dedicated to growing your business,


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  Val Wright is a recognized leadership and organization expert. Working with Xbox, Microsoft, Amazon and LinkedIn, she has spent the last 20 years partnering with executives to accelerate growth and gain market superiority across the the games, technology, retail and e-commerce industries.

She is know for telling leaders what they need to hear, not what they want to hear. Leaders seek her out when they need to accelerate their business results, build organizations, develop leaders and create world-class people strategies. Val is a dynamic speaker who will provoke, inspire and provide immediate value to your audience. She has been quoted in Fast Company, E-commerce times, Yahoo.com, Aol.com, usnews.com, NJ.com, TheNetworkJournal.com and TechNerwsWorld.com.

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