For Immediate Release:
Dateline: Washington,
DC
Tuesday, August 12, 2025
 Angela Dion, founder of Simple Breastfeeding, has been recognized with two Stevie Awards in the 2024 Stevie Awards for Women in Business for her development of the Blissful Bond Boobie Pillow — an innovative breastfeeding support device designed to assist mothers, particularly those with larger breasts, in nursing more comfortably and effectively.
Dion’s idea for the product emerged from her own struggles as a new mother. Like many women, she experienced neck, shoulder, and back pain from holding her breast in place while nursing, as well as difficulty helping her baby latch. The makeshift solution often used (a rolled-up towel) failed to provide adequate support, creating additional frustration and discomfort. Over time, this strain required weekly physiotherapy and significantly impacted her breastfeeding experience.Motivated by these challenges, Dion embarked on a four-year journey to create a more effective, ergonomic support device. Drawing on feedback from healthcare professionals, extensive testing, and input from mothers, she developed the Blissful Bond Boobie Pillow. The product is made from medical-grade materials that are hygienic, durable, and easy to clean. Its design supports proper positioning of the breast to improve latching, reduce pain, and enhance bonding between mother and baby. The product officially launched at the Melbourne Parent & Baby Expo in July 2024, where it sold 50 units and drew praise from both mothers and midwives. Since then, demand has grown through online and retail channels, with healthcare professionals endorsing the product for its ability to address common breastfeeding problems. Physiotherapists specializing in women’s health have described it as a “game changer” for preventing and alleviating breastfeeding-related musculoskeletal pain.The Blissful Bond Boobie Pillow is designed with versatility in mind. It accommodates mothers of different body types, provides stability for the breast to free up the mother’s hands, and helps improve milk flow, which reduces the risk of mastitis. For mothers who may feel overwhelmed by the physical demands of breastfeeding, the pillow offers a practical solution that improves comfort and allows them to focus more fully on their baby.The potential market for the product is significant. While breastfeeding initiation rates in Australia are high, many mothers stop breastfeeding within a few months due to physical pain, difficulty latching, or frustration. The Blissful Bond Boobie Pillow addresses these barriers directly, providing an option for mothers who otherwise may have given up breastfeeding prematurely.Simple Breastfeeding is currently expanding its reach with additional expos planned nationwide, a developing influencer campaign, and discussions underway with national retail and online chains. The company is also exploring opportunities to introduce the product into hospital maternity wards to support mothers immediately after birth.Winning two Stevie Awards has been a game-changer for Angela and her business. The recognition has attracted the attention of international buyers and helped secure placements in pharmacies and baby shops online, with talks progressing for distribution in markets like the Philippines and the United States. Beyond offering credibility, the awards have given Angela a strong platform to expand globally, paving the way for new partnerships, distributors, and resellers around the world.Simple Breastfeeding Founder Angela Dion won Bronze Stevie Awards for Achievement in Product Innovation and for Best New Product or Service of the Year - Consumer Products in the 2024 Stevie Awards for Women in Business. Interested in entering the 2025 program? 
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