Ageism is often misunderstood as something that affects only older adults. But in reality, age-based bias touches every generation—young, middle-aged, and old—and it quietly erodes opportunities, relationships, and even health. As we embrace the possibility of living fulfilling 100-year lives, dismantling ageism isn’t just about fairness; it’s about creating a culture where everyone can thrive at every stage of life.

Ageism Isn’t One-Directional

Ageism can affect people at any age:

• Younger adults may be dismissed as “too inexperienced” or “immature,” limiting their career growth.
• Midlife professionals often encounter stereotypes about being “stuck” or “unadaptable” to new technologies.
• Older adults face assumptions that they’re “past their prime,” leading to discrimination in hiring, healthcare, and even social settings.

This cycle harms everyone. When we stereotype one generation, we reinforce a mindset that will eventually turn against us as we age.

The Hidden Costs of Ageism

Research from theWorld Health Organization shows that ageism has significant social and economic consequences:

• Worse health outcomes: People exposed to ageism are more likely to experience stress, depression, and even shorter lifespans.
• Lost economic potential: Experienced workers pushed out of jobs reduce innovation and create skills gaps.
• Intergenerational tension: Stereotypes create divides between younger and older generations rather than fostering collaboration.
• Self-limiting beliefs: Internalized ageism leads people to doubt their capabilities—whether it’s a 25-year-old hesitating to lead or a 65-year-old doubting their ability to learn new skills.

Ultimately, everyone loses when we devalue any age.

How to Break the Cycle

Ageism persists because it often goes unrecognized. But once we see it, we can challenge it:

• Check your own biases: Do you assume someone is “too young” to contribute or “too old” to learn? Challenge that thought.
• Celebrate strengths across ages: Younger generations bring fresh ideas; older generations bring wisdom and experience. Both are vital.
• Encourage intergenerational collaboration: Mixed-age teams are more innovative and better at solving complex problems.
• Support inclusive policies: From hiring practices to community programs, ensure opportunities are accessible at every age.

Why It Matters for a 100-Year Life

If we’re going to live and work longer than any generation before us, we must replace ageist thinking with age equity—valuing people at every stage of life. Otherwise, we risk creating a future where extended lifespans bring extended exclusion rather than opportunity.

The Age Brilliantly mindset reminds us: We all grow older. The culture we create now is the one we’ll inherit later. Breaking down ageism is an investment in our own future selves.

Have you seen ageism—toward yourself or others—in work or daily life? How do you think we can create a culture where every age is valued? Join the conversation in the Age Brilliantly Forum and share your ideas for building an age-inclusive future.