Stevie-winner HP Inc., headquartered in Palo Alto, California, is continuing its investment in channel partner success with the launch of the "HP Future Ready AI MasterClass." This new program builds on the company’s long-standing efforts to prepare partners for emerging opportunities through its HP Amplify partner framework.
Introduced in 2020, HP Amplify was designed as the first global partner program optimized for dynamic growth. Its goal is to provide consistent end-customer outcomes while helping partners expand into new markets and adapt to ongoing technological change. The program has continually evolved with additional benefits, reflecting HP’s commitment to giving partners the tools and knowledge needed to stay competitive.
HP has consistently invested in Amplify to match the pace of innovation in areas such as hybrid work, gaming, and 3D printing. Today, with artificial intelligence reshaping industries, the company has taken a significant step forward by offering a structured way for partners to build AI expertise.
Building AI Expertise with Role-Based Training
The Future Ready AI MasterClass, announced at the HP Amplify Partner Conference in March 2024, is the technology industry’s first role-based AI training and certification program. Delivered through HP University, it provides specific learning paths tailored to sales representatives, account managers, and technical consultants.
The first pathway, AI Fundamentals, gives participants a foundation in AI concepts, real-world use cases, HP’s AI solutions portfolio, and data analytics through HP Amplify Data Insights. Since its launch, over 16,000 users have enrolled in the program, surpassing HP’s initial expectations.
Following the strong uptake of AI Fundamentals, HP introduced the AI Workstation Training pathway in June 2024, developed in collaboration with NVIDIA RTX-powered solutions. This addition enables partners to delve more deeply into AI’s technical applications and understand the value of high-performance AI workstations for meeting customer needs. HP is also actively incorporating partner feedback to design future learning pathways, ensuring the program evolves in line with market demand.
To support its global partner base, the MasterClass is now available in six languages—English, German, French, Italian, Spanish, and Korean—with more to be added.
Most businesses are using or planning to use AI to improve customer satisfaction and generate revenue growth. The Future Ready AI MasterClass positions partners to capitalize on this demand by giving them the skills and resources needed to deliver AI-enabled solutions effectively. With HP’s portfolio of over 100 AI-powered offerings, trained partners are equipped to advise customers and drive measurable results.