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Green Marketing Expert: How Green Can Get Traction with Nongreens
Shel Horowitz, Marketing Consultant - Going Beyond Sustainability Shel Horowitz, Marketing Consultant - Going Beyond Sustainability
Springfield, MA
Wednesday, June 26, 2013

Shel Horowitz's latest book, Guerrilla Marketing Goes Green
Video Clip: Click to Watch
HADLEY, MA: In the most recent (July, 2013) issue of his internationally syndicated column, Green And Profitable, best-selling author Shel Horowitz argues that green businesses have to reach beyond the green market.

In the first edition of the column (December, 2010), Horowitz noted that businesses that don't focus on the green market, including Walmart, are profiting handsomely by going green and marketing green.

Published continuously every month since 2010, Green and Profitable helps business owners succeed by going green and marketing green.

Here are excerpts from those two columns:

Convince on Climate Change with Nonenvironmental Arguments (July, 2013)

It's not just that they have less of a carbon footprint because they don't have to be transported great distances. The arguments that will persuade nongreens are how much better they taste, how many more nutrients are accessible in really fresh foods, and—among the more forward-thinking—how much more of a boost buying local provides to the local economy.

Going Green: Private Sector Must Take Up the Slack (December, 2010)

Walmart has taken numerous major steps toward sustainability in both its operations and its product line. Why?

1. Walmart's always been awesome at slashing the cost and boosting the efficiency of its logistics. So the dozens of green operations initiatives that actually save the company millions of dollars are a no-brainer. Examples range from fitting its long-haul trucks with separate temperature systems so the big diesels don't have to run just to heat or cool the cab, to switching to LED parking lot lighting in some stores–which slashed energy consumption by 48 percent and maintenance costs by 75 percent-to saving 678,000 barrels of oil and 290,000 metric tons of greenhouse gases a year just by cutting plastic shopping bag waste by a third.

2. The company realized that bringing in green product lines (from energy-efficient light bulbs to organic food to healthy cleaning and body care lines) opened up enormous revenue and profit potential. In other words, the company realized it could both save a fortune and make
a fortune. So what's not to like?

And this is the future of going green…

VIDEO MESSAGE AT https://www.youtube.com/watch?v=hsmT7gop3Ns&feature=youtu.be

Journalists: To see complete column samples and excerpts from all published columns, and to learn how you can run Shel Horowitz's Green And Profitable column in a generally available publication for one year for just $10 per insertion, or 2 years for $8.33, please visit http://greenandprofitable.com/green-and-profitable-column

A sister column aimed at consumers, Green And Practical, http://greenandpractical.info/green-and-practical-column/ , is also available, and the price drops to $7.50/$6.25 per insertion if you run both columns. Visit these websites to learn more and to subscribe:

Contact Shel:

email: shel@greenandprofitable.com

Twitter: @ShelHorowitz

Phone (+1) 413-586-2388 (8 a.m. to 10 p.m., US Eastern Time)

Email opt-in for monthly newsletter: http://greenandprofitable.com/


Climate change, green business, marketing, walmart, energy-efficient light bulbs, organic. sustainability, sustainable profits, monthly syndicated column, award-winning author Shel Horowitz

Subscribe at no cost to Shel Horowitz's monthly Clean and Green Newsletter and get these powerful bonuses: Seven Tips to Gain Marketing Traction as a Green Guerrilla, plus Seven Weeks to a Greener Business: tips on going greener with printing, energy saving, waste reduction, water conservation, transportation, going deep-green, and of course, green marketing (on tip a week for seven weeks). Plus, of course, the informative monthly newsletter, published steadily since 1997.

To sign up for the newsletter, opt in at the top-right corner of: http://GreenAndProfitable.com/

Do you edit a publication or media channel? Shel's syndicated monthly column, Green And Profitable, will enlighten your readers on green profitability.

To see sample columns and learn how to run Green and Profitable in your publication (or its sister, column for consumers, Green And Practical, visit: http://GreenAndProfitable.com/Green-and-Profitable-Column/

Follow Shel at: @ShelHorowitz
News Media Interview Contact
Name: Shel Horowitz
Title: Marketing Consultant/Copywriter/Author
Group: GoingBeyondSustainability.com
Dateline: Hadley, MA United States
Direct Phone: 413-586-2388
Main Phone: 413-586-2388
Cell Phone: 413-512-0165
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