If voters believe rumors and allegations, it means that as a campaign or organization, you haven’t spread enough good news. This is why new candidates, who are not well-defined in the public eye, are oftentimes more vulnerable to scandals than politicians who have an image that is well-established in terms of public opinion. The best inoculation strategy against a possible crisis therefore is to spread more good news. What consulting hero Alan Weiss says about the consulting business is also true for electoral politics: If you don’t blow your own horn, there’s no music.