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Going for A Drive
From:
Summit Consulting Group, Inc. -- Alan Weiss, Ph.D. Summit Consulting Group, Inc. -- Alan Weiss, Ph.D.
For Immediate Release:
Dateline: East Greenwich , RI
Saturday, September 07, 2019

 

Going for A Drive

There are close to 50 production cars (not multi-million dollar limited run cars) on sale in the US today that cost a minimum of $100,000, from a low of some SUVs to the high of a Rolls Royce. You can see most of them on the road every day. (Interesting statistic: Over 90% of Americans have never seen a Rolls on the road.) When I grew up, a Cadillac was considered out of reach and it cost about $6,000 (that’s $57,000, more or less, in today’s money.)

My point is that a hundred thousand dollars is not what it used to be, and you need to bear that in mind when you’re talking to clients and creating proposals. Even with a 10:1 ROI, a million dollar improvement is worth $100,000 investment. And these companies are spending $100,000 to mist the plants and sweep the parking lots, to pay for spillage and cover theft.

Are you a 2020 Bentley or a 1955 Caddy? And, by the way, you cannot distinguish either a Cadillac or a Lincoln on the road today, they’re just nondescript square boxes on wheels. But the cars I’m talking about stand out.

Do you?

 
Office Manager
Summit Consulting Group, Inc.
East Greenwich, RI
401-884-2778
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