TALKERS Magazine Publishes the 2020 Heavy Hundred. The editors of TALKERS magazine announce the publication of the 2020 edition of the 100 Most Important Radio Talk Show Hosts in America – what has become known over the years as the Heavy Hundred. This year’s Heavy Hundred is compiled by the editors of TALKERS magazine using such factors as: ratings, revenue, courage, effort, impact, longevity, potential, recognition, service, talent, and uniqueness. We acknowledge that it is as much art as science and that the results are arguable. The editors would like to acknowledge that the publication of this year’s list was delayed by the effects of the COVID-19 pandemic on the radio industry. However, it’s also important to note that it is times like these that talk radio personalities have the opportunity to become an even more important part of their listeners’ lives by delivering the information they need and providing the opportunity to hear debate about and take part in discussions concerning the events affecting their lives. Those who do that well are usually rewarded with success. We are proud to publish the 2020 Heavy Hundred in which we salute those hosts our editors believe are serving their listeners and advertisers in way that puts them among the “most important.” See this year’s Heavy Hundred here.

Entercom and Twitch Partner for Sports Talk Live Video Simulcasts. This deal between Entercom and interactive digital platform Twitch will “bring live video simulcasts of market-leading sports talk programs to Twitch and its 17.5 million daily users.” Entercom says that “initially, live video streaming of leading RADIO.COM sports stations from six major markets across the country will be accessible to Twitch users via individually tailored, branded station channels, providing the Twitch community a full week’s worth of appointment viewing from some of the nation’s most iconic sports talk stations” – starting with WEEI, Boston; WFAN, New York; KRLD-FM, Dallas; WSCR, Chicago; WZGC, Atlanta; and WXYT-FM, Detroit. Entercom VP, corporate business development David Rosenbloom says, “Twitch has built a substantial platform for audiences to connect through video content and we’re looking forward to working with them to bring our unrivaled sports programming to millions of viewers. This partnership will expand how listeners can connect with our on-air talent through real-time engagement on Twitch and introduce a new generation of sports fans to legendary sports brands like WEEI, WFAN 101.9 FM/660 AM, and ‘92.9 The Game.’” Twitch director of new verticals Jane Weedon adds, “Over the last several years, there has been a growing sports community on Twitch. With the addition of sports radio, on-air talent, and fans will be able to interact and discuss their favorite athletes, teams and leagues with one another in real time. Through features like Twitch Chat, now the entire audience will be able to participate in the coveted ‘call ins’ and ‘hot takes’ that have come to define sports talk radio.”

Sports Talk KWFN-FM, San Diego Deploys GeoBroadcast Solutions’ MaxxCasting System. San Diego’s is now using the MaxxCasting system from GeoBroadcast Solutions to improve its signal. GeoBroadcast Solutions says “the four-node single-frequency network (SFN), which represents the first commercially deployed HD Radio Single Frequency Network (HD SFN), extends clear FM and HD Radio coverage up and down the busy Interstate 15 and State Route 78 corridors. The improved signal also increases penetration with Nielsen PPM Portable People Meters (PPMs) to help broadcasters accurately measure audiences and set advertising rates.” The FCC is currently looking at a rule change for radio broadcasters that would allow them to air geo-targeted programming and GeoBroadcast Solutions says, “This successful implementation of an HD SFN through MaxxCasting also demonstrates that geo-targeting for radio will work when the boosters are equipped with GeoBroadcast Solutions’ ZoneCasting technology. ZoneCasting will eventually owe its success to MaxxCasting, the foundational architecture that is currently boosting FM and HD signals from the Boston market’s [adult contemporary] WXLO-FM to KWFN in San Diego.” Entercom San Diego market technical operations director JR Rogers says, “There is no question that the commuter listening experience has improved, as the holes in the signal coverage have been greatly diminished. The community was previously served by a massive AM signal originating in Mexico. We especially wanted to provide the Padres and their fans as close to 100% coverage as possible. While high-power AM has a much broader coverage pattern, FM offers far superior sound. The MaxxCasting system will provide the community with higher quality game coverage, and better penetrate the entire market.”

The COVID-19 Statistics & Projections and the Related Schools Opening Debate Tied for Top News/Talk Story This Week. The rampant outbreak of COVID-19 in Southern and Western states and the debate over opening schools in the fall tied as the most-talked-about stories on news/talk radio for the week of July 13-17, landing atop the Talkers Ten^TM. At #2 this week was health care, the mask wearing debate, and the CDC-HHS reporting switch. Coming in at #3 was the presidential race, politics, and the Trump campaign shuffle, followed by the Black Live Matter movement, urban violence, and police defunding at #4. The Talkers Ten^TM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Music Radio News and Career Moves. In Connecticut, Hall Communications cuts two full-time staffers and two part-timers in budget-related moves. Full-time news staffer Kevin Gordon, part-time reporter Bernie Loubier as well as DJ Glenn O’Brien were let go from nostalgia WICH, Norwich and full-time air personality Josh Matty was released from country WCTY-FM, Norwich.….Condolences to the family and friend of country WOKO, Burlington, Vermont air personality Amy Lynn, a.k.a. Amy McGovern, who died on Wednesday (7/15) from injuries suffered in a motorcycle crash in Georgia, Vermont. Hall Communications VP Dan Dubonnet tells WCAX-TV, “We miss her already, dearly. Our station, our employees are pretty much in shock about it. And we’ll always remember her crazy laugh, her bounce up and down the hallway and just her passion for the radio station.”

Tags: Atlanta, Boston, Chicago, Dallas, David Rosenbloom, Entercom, GeoBroadcast Solutions, HD Radio, KRLD-FM, KWFN, MaxxCasting, New York, news/talk radio, Nielsen, PPM, San Diego, sports radio, Sports Talk, Talkers Magazine, Twitch, WEEI, WFAN, WSCR, WZGC

Category: Front Page News, Industry News