Following a logical path. There’s a difference between a logical path and an inspired path. You may fall into the trap of developing your business vision based on what you think your business should look like in the future versus what it could look like. Some organizations are not casting a wide enough net to explore new possibilities. Are you looking for continuation or a breakthrough?

Mistake No. 3:

Mistake No. 4:

Comparative thinking. When you look too closely at your competition, you may not focus enough on your market — on their unique needs and desires. It’s like swimming in an Olympic pool watching other swimmers in their lanes to see where you are. At some point, you could hit the wall. Minimize comparative distraction. Otherwise, you might lose sight of your mission — the real reason you’re in business to begin with.

Mistake No. 5:

Creating a “perfect vision statement.” Yes, how you communicate a vision is very important, but often the most valuable part of the process is the dialogue that happens when creating it. As you sort through what you do and don’t want, you gain needed clarity. The conversation may seem messy, but it’s like mining for gold. The quality of the dialogue leads to a better outcome. Skip the tedious wordsmithing. Spend more time developing the questions you need to be asking.

Although the above mistakes can be avoided, a bigger mistake is not even taking the time to create or refresh your vision, especially if you’re feeling stuck or not getting the results you want in your business.

Without a clear, compelling vision, you put your company at risk running in circles or chasing too many rabbits. Infuse new energy in your business by revisiting your vision.
First published in the Birmingham Business Journal.