Madelyn Flax

Finn Partners has added Berk Communications’ Madelyn Flax to its consumer lifestyle & sports group.

At Berk, which is the sports and entertainment unit of MikeWorldWide, Flax handled the National Football League, Foot Locker, Puma, teenage skateboarding star Minna Stess and former track & field Olympian Colleen Quigley.

Earlier, Flax worked at CAA (Creative Artist Agency) and Showtime’s sports & events unit.

At Finn, Flax will focus on growing its roster of women’s sports clients that have included sports media company GALvanize, US Ski and Snowboard and the National Research Group’s report on women’s sports.

The firm also handled Title Nine’s Kick in for Equal Pay effort to support the US Soccer Federation’s 2021 collective bargaining pact ensuring equitable compensation for the men’s and women’s national teams.

Missy Farren, managing partner of Finn’s consumer lifestyle & sports division, said the recruitment of Flax comes at a time “when women’s sports is beginning to take front and center in today’s sports conversations and continues to inspire important social discourse beyond the playing fields.”

She added that Flax, who played on her college lacrosse team, has the targeted experience working with female athletes that will be a tremendous asset to the firm as it works to expand its reach in women’s sports.