In a tweet earlier today, metaverse trademark attorney Michael Kondoudis revealed that Fédération Internationale de Football Association (FIFA) has filed a pair of new trademark applications for the 2022 World Cup Mascot named La'eeb. The applications were submitted to the U.S. Patent and Trademark Office on April 1, 2022, and cover a variety of crypto and virtual products and services, including:
• digital + crypto currency exchanges
• virtual clothing, sports equipment, and toys
• digital, virtual, and crypto currency processing services
"The World Cup is watched by more than a billion people, so the value attached to the brand is substantial," Mr. Kondoudis said. "These filings represent a logical step to protect the brand in today's economy, which includes virtual and crypto elements."
"We expect the number of trademark filings from the professional sports sector for crypto and virtual products and services to continue as brands come to appreciate the need for protections in the Metaverse," Mr. Kondoudis concluded.
Michael Kondoudis is a Washington DC-based trademark lawyer who tracks Metaverse and NFT trademark filings at the U.S. Patent and Trademark Office. Mr. Kondoudis does not represent FIFA.
https://www.mekiplaw.com/metaverse-trademark-attorney/
Links to the applications at the USPTO
About Michael Kondoudis
For more than twenty years, Michael Kondoudis has been the go-to trademarking expert for businesses of all shapes and sizes. Michael is a USPTO-licensed trademark and patent attorney, educator, speaker, and author of the Amazon best-seller: Going From Business to Brand. He is also an authority trusted by national news media on major trademark stories involving NFTs and the Metaverse. For more information, visit www.mekiplaw.com.