The Federal Emergency Management Agency is looking for a firm to produce PSAs and compelling PR messaging in support of its “Ready Campaign” emergency preparedness effort.

The goal of the Ready Campaign “is to provide compelling emergency preparedness information to affect immediate and lasting cultural and behavioral change in individuals and communities across the nationwide," according to the RFI.

FEMA's Office of External Affairs is looking for a firm to spread preparedness messages in support of the Ready Campaign in all 210 national media markets.

Target markets are the general public and specified segmented audiences (e.g., Latino, Black, older adults, Asian Americans, Native Hawaiians and Pacific Islanders).

The selected firm will develop and produce national Public Service Announcement campaigns. It will leverage existing relationships to secure sustained donated media of approximately $35 million per year and no less than $15 million—not inclusive of earned media values.

FEMA's goal is to achieve approximately 300,000 placements (not including digital placements) and 2B in donated media impressions, as defined by the number of people who have viewed the campaign.

The selected communications partner also will promote the launch of National Preparedness Month in September via PR and social media tactics.

Responses are due May 10.

Read the RFI (PDF)