Studies show the time most people consider preneed funeral planning is when they’ve just experienced the death of a family member or of a friend. This is why the collaboration between the Everdays app and Homesteaders Life Company offers funeral homes a network of warm leads to facilitate preneed sales.

The Everdays mobile platform enables families to use the contact lists in their smart phones to text memorial service information to family and friends. While it can be used by individuals, it primarily offers funeral homes the opportunity to engage with a hard-to-reach audience.

At the National Funeral Directors Association (NFDA) convention in Chicago, Everdays announced they are collaborating with Homesteaders, a national leader in preneed funeral funding. Together, they are launching the first mobile solution for preneed funeral sales.

In these two interviews at the NFDA convention, Christopher Angi, Vice President of Consumer Operations with Everdays, and Dean Lambert, Vice President of Marketing & Communications with Homesteaders Life Insurance Company, talk about the benefits and opportunities this collaboration provides to funeral homes and the public.

Everdays interview with Chris Angi

Homesteaders interview with Dean Lambert

Here is the joint news release about the Everdays/Homesteaders collaboration.

Everdays & Homesteaders Collaborate to Launch the Only Mobile FuneralPreneed Sales Solution

Everdays Mobile App Now Empowers FuneralHomes Nationwide to Generate New Preneed Business Around Every At-need Case atthe Moment Consumers are Most Likely to Pre-plan

Everdays, a mobile platform that helps funeral homes build large and engaged communities of support around every at-need case, has collaborated with Homesteaders Life Company, a national leader in preneed funeral funding, to launch the first complete mobile solution for preneed funeral sales.

Only Everdays can put a funeral home’s preneed opportunities in front of a highly engaged community when they are most receptive to pre-planning. Homesteaders’ policy owner studies show that the #1 reason consumers buy preneed services is because they’ve recently experienced the loss of a friend or family member.

By creating a network of people who have all just experienced a loss, Everdays gives homes a unique opportunity to engage this coveted and hard-to-reach audience. And with this new release, Everdays now puts the ability to take action, to plan and fund a prearranged funeral, directly in front of this captive audience at the time and place when they are most likely to purchase.

“Our data shows there’s atremendous preneed opportunity within the communities Everdays creates aroundevery at-need case, which goes almost entirely untapped by most funeral homes,”said Steve Shaffer, CEO of Homesteaders. “We believethis collaboration will help our funeral home customers reach and engageconsumers in a new way and stay relevant with the families they serve. Thiscombined offering has the potential to reach far more consumers by expanding onthe current model.”

Everdaysis the first and only mobile platform designedto cultivate actionable prospects from every at-need case, and drivethem into a funeral home’s preneed sales funnel. The complete turnkey solutionincludes an Everdays page for every at-need client, which allows homes to builda community of relatives and friends that extends well beyond their currentoutreach methods. Everdays puts the funeral home at the center of thesecommunities, guiding them in supporting the family in their time of lossthrough automated messages and reminders.

Thisallows homes to market their brand and services and build a relationship withthis captive audience. Everdays then closes the loop with a digitalpre-planning experience where these new prospects can use their mobile deviceto customize, purchase and fund funeral arrangements at their convenience. Thiseliminates the need for an appointment with a sales agent, offering a modern,preneed buying experience that satisfies consumers’ growing demands forself-service, direct-to-consumer convenience.

“In ourview, Homesteaders is a leader in technology adoption, and this national rollout wouldn’t have been possible without thiscollaboration,” said Mark Alhermizi, founder and CEO of Everdays. “Our platform enables funeral homes to exponentially growthe sphere of engagement around a death and provides an entire ecosystem for engaging new prospects, building arelationship and educating them on end-of-life decisions likepre-planning and funding at a time when they are most likely to commit.”

Homes can implement Everdays and still keep theirexisting preneed programs and providers. The Everdays mobile preneed salessolution operates completely independently and is additive to a home’s currentpreneed marketing programs, creating an entirely new sales pipeline withvirtually no additional effort or cost. It delivers a proven, desirable digitalbrand experience that’s more effective than direct mail or other conventionaloptions and instead puts a modern, self-servicepreneed buying experience right in the palm of consumers’ hands.

To learn more about Everdays, visit www.everdays.com.

About Everdays

Everdays is modernizing conversationsaround end of life with the first mobile platform that empowers the survivingfamily, friends and more to support one another in a time of loss throughcontemporary communication and meaningful connections. Everdays puts funeralhomes at the center of these conversations by building a community of supportaround every one of their at-need families, creating trusted relationships tomarket their services, resulting in more preneed opportunities and sales.

AboutHomesteaders

Homesteaders Life Company, a mutual company owned by its policyholders, is a national leader providing products and services to promote andsupport the funding of advance funeral planning and end-of-life expenses.

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MEDIA CONTACTS:

Everdays: Christopher Angi, VPCustomer Operations | 1.248.480.2405 | [email protected]

Homesteaders: Dean Lambert, Senior VP Marketing | (515) 371-3043 | [email protected]