Thursday, January 19, 2023
The typical retail end-to-end process can be visualized, simply, as a line.
This makes sense, the end-to-end is very much a linear process.
As such, visibility into the product journey diminishes once the customer has product in hand.
This leads to issues that affect planning, product creation and merchandising.
In turn, there is an impact on the ability of a retailer to respond to shifts in customer behavior, speed to market and profitability.
Our approach to addressing this is simple.
Tie the ends of the line together.
Instead of a line, use a loop.
When this is accomplished, hidden value in several post-sale activities is unlocked.
Retail Strategy Group works with retailers and brands to help them accelerate their speed to market, preserve gross margins and deliver products that their customers truly want. Their monthly newsletter, The Merchant Life attracts retail founders, VPs, and C-Suite executives as they seek valuable merchandising and product creation insights.
For more information, visit www.retailstrategygroup.com and to sign up for the newsletter, visit www.themerchantlife.com.