Random techniques are just that: random. Are you trying to invent a patentable new product idea? Why not use lyrics from a Beatles song as inspiration? Looking for creative ways to save money in your manufacturing process? Take a trip to a modern art museum. Random ideation techniques intentionally use completely unrelated stimuli as a way to get everyone in the group thinking differently.

The challenge with random techniques is that they are at once inefficient and generally ineffective. Occasional breakthroughs notwithstanding, they can waste a great deal of time, and generate frustratingly off-target, or non-strategic ideas.

Focused ideation techniques can inspire breakthrough creative ideas for very specific creative challenges, often within very tight constraints or realities. Simply put, focused ideation techniques can produce effective, occasionally great creative ideas quickly and efficiently.

Learn how to create winning innovative ideation sessions through proven techniques by Bryan Mattimore, who has spent the last twenty-five years facilitating over 1000 ideation sessions. His newest book, IDEA STORMERS: How to Lead and Inspire Creative Breakthroughs is published by Jossey-Bass, an imprint of Wiley.

For more information on how Bryan Mattimore or The Growth Engine can help your business solve creative challenges, please call us at (203) 857-4494, or visit us on the web at http://www.growth-engine.com/