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Do You Use The Seven Top Ways You Can Look After Your Customers?
Elinor Stutz  --   Top One Percent Influencer and Sales Performance Guru Elinor Stutz -- Top One Percent Influencer and Sales Performance Guru
For Immediate Release:
Dateline: Washington, DC
Wednesday, May 11, 2022


Photo by Marcus Loke via Unsplash

Attract the Right Job Or Clientele:

Do You Use The Seven Top Ways You Can Look After Your Customers?

Our collaborative blog offers insights into the question, ‘Do you use the seven top ways you can look after your customers?’

If you are running your own business, you know how important it is to look after your customers. Your business will only succeed and go the total distance if new and repeat customers always use your website. It might help have a top-quality website that your customers and clients can use. You may have heard of the three-click rule; this applies to your website and customers finding what they need. You don’t necessarily have to ensure they get to where they want to be in three clicks, but it does need to be user-friendly. 

No matter the type or style of business, it is always essential to answer the following question: ‘If I were the customer, would I be happy with my purchase and return for more?’

Please look below for more ideas about showing your customers you care and value them. 


The Seven Top Ways You Can Look After Your Customers

Create A Warm Ambience

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Think About Rewards

If there is one way you can show your customers you care about them and value their customs, it’s through rewards. There are many rewards that you can use, including a rewards card. It is a sure-fire way to ensure you have repeat customers and keep them coming back to spend money. Each time a customer pays a certain amount of money, you could stamp or scan their card. After they collect a specified amount, such as ten visits, you can offer them a discount. The money off reward will ensure they return and fill up that rewards card. The method is a popular way you can look after your customers.

VIP Events

Like a reward card, if your customers sign up for an account with your business, this could have its own list of benefits. You could create it as a pop-up or advertisement on your website. Have you ever visited a website and been enticed by 10 or 15 percent off your purchase? It is a clever tactic that you can use to ensure people sign up and spend money with your business. Know that some money spent is better than no money spent at all. Alongside this special VIP sign-up, you could offer your customers exclusive access to VIP events. It means they can get access to your stock and clearance before any other customers. It essentially means you are rewarding their loyalty which customers love. 

Listen To Them: To Look After Your Customers

There is nothing worse for your business than negative reviews. If one or more of your customers are experiencing issues with your business, listen to them and respond appropriately. If they think you are taking them seriously, they will respect you and your business. For example, they may have had a problem with one of your products. If they bring it back to the store, give them a refund or offer an exchange if that is their preferred action. 

It also isn’t just about compliments and complaints that you should seriously consider. Your customers know better than anyone else what they want to buy from shops and stores. If they suggest other products, consider a possible viable option. You never know; your customers could have thought of a ground-breaking product! 

Make Your Store Accessible 

If you have a shop your customers can come into, you will need a strategic order and layout. Think about how your customers will get into your store. Does it have steps or a ramp? If it has steps, how will your wheelchair users look around? Now think about how they will navigate when they are in the store. If you have tall shelves, then not everyone will be able to reach these.  By understanding the thinking of your clientele, it becomes easier to look after your customers.

If you are running a food and beverage business, you may need to think about fridge placement. You can get an island display case to store drinks and cakes to access what they want easily. 

Make Everyone Feel Welcome

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Offer Free Upgrades

A free upgrade can apply to absolutely any business, but we will use hospitality as an example. If running a hotel or B&B, you could offer your guests free room upgrades or breakfast upgrades. If your customers and clients feel an issue with their room, move them to a superior room instead of sorting their current one. You can do this randomly and surprise your guest when they arrive or respond to a complaint. 

Customers love rewards and freebies. If you give them what they want to feel welcome and valued, they will likely return. They will also recommend your business to their family and friends. 

‘All businesses do best by earning a returning and referring clientele!’

Create A Welcome Video

If people are not entirely sure what your company is about, then a video explaining it can help. It is by far the best marketing technique out there now. It is still an up-and-coming idea, but it works quickly to your desired results. You can also answer some questions in your welcome video, such as the type of products or produce you sell and where they originate. Some customers will want to know if they are ethically sourced and eco-friendly. 

If you need help setting up your welcome video on your site, individuals and companies can help you. Outsourcing will save you money and ensure you don’t need to hire someone full-time to do the job. 

Best Employees

Finally, to make your business stand out amongst your customers, ensure that your employees look after them. If you constantly have staff coming and going, this will lead to a high churn rate. Customer service and training teach us to ensure employees are the best version of themselves. Offering training also gives an incentive for your employees to stay. It might be advantageous to use a recruitment agency specializing in customer service representatives to find the best employees. 

Create with Passion

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For More Insights:  Visit Elinor’s Amazon Author Page

“Communicate to Attract Interest

Unique artistic website design will attract more attention, retain viewers, and encourage additional sales.

Be A Story-Teller

As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, 
“Believe, Become, Empower
Nice Girls DO Get the Sale is an International Best-Selling and Evergreen Book – among the classics;
HIRED! Helped many to secure the job they desired. 

Related Blog Stories:

Strive to Support Clients and the Community
Customer Care Translates to Customers Care!

Sales Tips: Do You Use The Seven Top Ways You Can Look After Your Customers?

  1. Focus on the business elements you do well.
  2. Alleviate stress by either hiring or outsourcing help.
  3. Invest in training your staff well in both their roles plus customer care.
  4. Make your current customers a top priority.
  5. When clients see you appreciate their business, they help spread the good word and help build your brand.
  6. Happy clients will provide glowing testimonials to become your salesforce in disguise.
  7. Listen carefully to feedback to uncover where you may improve and discover something new.
  8. Continue the trial and error approach to see which methods work the best.
  9. Treat your employees as clients to retain them for the long term.
  10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!


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Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences and authored: The International Best-Selling Book, Nice Girls DO Get the Sale: Relationship Building That Gets Results.” In addition to being translated into four languages, it reached the remarkable and unique level of being hailed Evergreen. Stutz’ commitment to community service led to the writing of her second best-selling book, HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.”

Kred proclaimed Stutz as a “Top 1% Influencer for Social Media,.  CEO World Magazine named Stutz as one of “The brightest sales minds to follow on Twitter”.  Bizzhum and NowISeeIt both named the Smooth Sale Blog as one of the “Top 100 Most Innovative Sales Bloggers.”  Stutz consults and speaks worldwide.

Connect with Stutz:

Twitter: @smoothsale  
LinkedIn: Elinor Stutz

Youtube:  Elinor Stutz

Elinor Stutz (she/her/hers)
International Bestselling Author, Top 1% Influencer, Inspirational Speaker
Smooth Sale 



News Media Interview Contact
Name: Elinor Stutz
Title: CEO, Speaker, Author
Group: Smooth Sale
Dateline: Ashburn, VA United States
Direct Phone: 408-209-0550
Main Phone: 408-209-0550
Cell Phone: 408-209-0550
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