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Do You Use A Compelling Business Branding Strategy?
Elinor Stutz  --   Top One Percent Influencer and Sales Performance Guru Elinor Stutz -- Top One Percent Influencer and Sales Performance Guru
For Immediate Release:
Dateline: Washington, DC
Monday, February 27, 2023


Photo by Geralt via Pixabay

Attract the Right Job Or Clientele:

Do You Use A Compelling Business Branding Strategy?

Branding is essential for all businesses. Your customers must know they can trust the brand you build, but it can be challenging to build up a strong brand. Time, effort, and patience are necessary to create a brand that serves your business well.

Most new businesses wonder how they, too, can create a stand-out brand for long-term business. Your brand should easily explain your business identity and differentiate you from your competitors. Our collaborative blog offers five suggestions below for creating a compelling business branding strategy.


Use A Compelling Business Branding Strategy


Create A Recognizable Brand

Your brand isn’t just about having a simple logo on your website. Your brand applies to all efforts and should apply to everything you do. It is to be noticeable in emails, products, and packaging. Your aim should be to have your brand occupy a spot in the minds of all your customers.

So, if your customers come across one of your products unexpectedly, they know the contents are of the highest quality. 

Make Wise Decisions

It can be challenging to make wise decisions where branding is concerned. It can feel like a guessing game, especially if this is your first experience with branding. Fortunately, you can make informed and wise decisions with help in many ways.

For instance, conjoint analysis marketing is a fantastic way of getting the information you need about branding and package design. It will allow you to compare and contrast insights to make the best decisions for your business.

Commit to Ongoing Brand Development

Creating a brand is often more about making a commitment and working to build a reputation than it is about image and design. Upon creating a new brand image you are happy with, the work begins. Use your brand across all marketing platforms and ensure your customers can connect it with positive experiences.

Your brand is to stand for excellent customer service, quick and efficient delivery, quickly resolved complaints, and much more. You are committing to quality and efficiency when you brand your business.

Intertwine Your Branding Program and Marketing Plan

Your brand will only work for you if you use it alongside an excellent marketing plan. Your brand needs to reach your target audience to gain anything from it. How do you plan on making your brand visible to the people who need to see it?

Executing a marketing plan can take up valuable time and is well worth looking into hiring professionals who can do the job better than you. For instance, hiring a social media manager will ensure you stay visible and on all platforms while you’re free to manage other aspects of your business.

Research Competitors Moving Forward

It’s vital to always stay up to date on your competitors. Brands often adapt because of industry innovation, so if your competitors’ brands are changing, likely, your industry is also changing. You may need to update your brand according to what is transpiring in your industry. Remaining relevant will help your brand to remain reliable and effective in your customers’ eyes.

In Conclusion:  Use A Compelling Business Branding Strategy

Creating a solid business branding strategy begins with why you started your business and how you plan to differentiate yourself from your competitors. Focus on keywords that reveal your strengths. Create an intriguing story to modify and share according to the sites where you will be posting. Last, have someone design a memorable logo that reflects the brand you want to convey.

For More Insights:   Visit Elinor’s Amazon Author Page

“Communicate to Attract Interest”

Nice Girls DO Get the Sale is an International Best-Seller and Evergreen: A Classic! https://amzn.to/39QiVZwHIRED! How To Use Sales Techniques To Sell Yourself On Interviews is a best seller. https://amzn.to/33LP2pv and helped many to secure the job they desiredVisit Elinor Stutz's Author Page on Amazon: https://www.amazon.com/Elinor-Stutz/e/B001JS1P8S

Authentic Relationships Are Essential

Be A Story-Teller

As the CEO of Smooth Sale, after her near-death experience, Stutz created the motto, 

 “Believe, Become, Empower

 ” Nice Girls DO Get the Sale is an International Best-Selling and Evergreen Book – among the classics;

HIRED! Helped many to secure the job they desired.

Related Blog Stories:

Planning and Creativity
Specific Action is the Differentiator
Discipline in All Regards is Essential

Sales Tips: Use A Compelling Business Branding Strategy

  1. A compelling business branding strategy is vital as your logo and brand represent how you conduct business.
  2. Emphasize how you differ in serving your clientele from your competitors.
  3. Research the top three players in your field to understand their emphasis so you may contrast yours.
  4. Develop an intriguing story to answer why you began your business.
  5. Create multiple models for sharing who you are, your brand, and the uniqueness of your company.
  6. Speak to several logo designers to select the one likely to capture your meaning and offers.
  7. Never bad mouth the competition, but avoid what you don’t like about their service.
  8. Entertain what you do like that your competitors offer, but do so in your unique style.
  9. Ensure your branding, marketing, and customer care are cohesive for a more effective branding strategy.
  10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!


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Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences and authored: The International Best-Selling Book, Nice Girls DO Get the Sale: Relationship Building That Gets Results.” In addition to being translated into four languages, it reached the remarkable and unique level of being hailed Evergreen. Stutz’ commitment to community service led to the writing of her second best-selling book, HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.”

Kred proclaimed Stutz as a “Top 1% Influencer for Social Media,.  CEO World Magazine named Stutz as one of “The brightest sales minds to follow on Twitter”.  Bizzhum and NowISeeIt both named the Smooth Sale Blog as one of the “Top 100 Most Innovative Sales Bloggers.”  Stutz consults and speaks worldwide.

Connect with Stutz:

Twitter: @smoothsale  
LinkedIn: Elinor Stutz

Youtube:  Elinor Stutz

Elinor Stutz (she/her/hers)
International Bestselling Author, Top 1% Influencer, Inspirational Speaker
Smooth Sale 



News Media Interview Contact
Name: Elinor Stutz
Title: CEO, Speaker, Author
Group: Smooth Sale
Dateline: Ashburn, VA United States
Direct Phone: 408-209-0550
Main Phone: 408-209-0550
Cell Phone: 408-209-0550
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