Can something as big as your life purpose really be uncovered in just five minutes? According to Adam Leipzig, the answer is yes—and his simple, powerful framework has helped millions rethink the question, “Why am I here?” In his popularTEDx talk, Leipzig walks you through a five-question exercise that clarifies your purpose by identifying who you are, what you do, who you do it for, what they need, and how they change. It’s remarkably effective because it focuses not just on self-fulfillment, but on contribution—connecting your talents to the impact they create.

This approach strips away the pressure of needing a perfect answer and instead gives you a clear, conversational way to define your purpose—something you can remember, repeat, and act on. Whether you’re 30 or 80, knowing your purpose isn’t about having everything figured out. It’s about anchoring your daily choices in meaning. And once you can articulate that purpose in a sentence, it becomes your compass—guiding how you spend your time, make decisions, and leave a legacy.

What’s your “5-minute” purpose statement? Try it out, and then share it with us in theAge Brilliantly Forum.
 Do you feel like you’re living in alignment with your purpose?
 What shifts could help you live more intentionally in the decade ahead?
 Let’s talk about it—and inspire each other to live lives of impact, at every age.