Wednesday, August 1, 2018
New Service Offering for Digital Technology Innovation
Discover Ideas for Long Term and Tactical Innovation Projects
Chicago, IL, August 1, 2018 — The MoshPit Innovation Service is an innovation project discovery service marketed by GFi (Gregg Fraley Innovation)
. It’s designed to uncover unlikely, but useful, combinations of technologies, products, services, trends, and insights that lead to breakthrough innovation. GFi is now offering a new version of MoshPit to discover ideas that
exploit new digital technologies. The new service is called
Digital Technology MoshPit. The MoshPit system seeks to find
combinations of concepts that lead to innovation. From the printing press to the iPhone, “concept blending” creates value. Digital technology holds promise to improve, or radically innovate, many areas of an organizational value chain. To discover radically new applications for digital tech what’s needed is taking a comprehensive look across all operations. MoshPit has teams combine new technology with existing processes, products, IP, market insights, and services, in an exhaustive way. Ideas for innovation projects emerge from the intensive sessions.
Digital Technology MoshPit finds undiscovered tactical and strategic innovation project ideas. GFi guarantees its work. This is not typical in the innovation services industry.
A key to Moshpit is combining concepts from different domains. Applying technology to areas where they haven’t been applied before is another way to look at the MoshPit method. Combining concepts from different realms feels strange, that’s why it’s so infrequently done. MoshPit is an effective, highly structured, and deliberate way to find fresh new combinations — as weird as they might seem at first. For example,
Blockchain is typically thought of as a database technology, so the obvious applications are where databases are used now, like customer information, order entry, or patient medical records. Less typical is asking how it might be combined (used) with sales, marketing, distribution, purchasing, or the customer service experience. Seeking combinations and applications where other
aren’t looking is how competitive advantage is created. The customized session design and associated proprietary tools in Digital MoshPit are only available through GFi. The session is engaging, highly kinesthetic, intense, fun, demanding — and highly productive.
The secret sauce in the design of a MoshPit session is how fresh thinking is scaffolded through the discovery and idea generation process. Nearly all brainstorming techniques, and even innovation frameworks, fall short in terms of helping people make new conceptual connections. Getting to breakthrough requires: more time, careful planning, preparation, unique stimuli, and a whole brained approach.
Participants in MoshPit sessions do extensive preparation, including research and ideation, alone, before the group event. This contemplative pre-ideation starts the group meeting at a more advanced stage of thinking. Teams don’t come up with breakthrough ideas in one day, this is why so many ideation sessions fail. At the session, further exploration of concepts, as a group, takes place before generating ideas.
This is not your Dad’s brainstorming. It leverages both solitary and group work, making room for introverts to fully participate. The needs of different thinking and problem solving styles are accommodated — and the valuable contributions of diverse teams are maximized. Ideas are perfected using story telling techniques and paper prototyping. This shaping of vague ideas into resource-worthy innovation projects is the final step of the MoshPit process.
MoshPit integrates well with other innovation frameworks and methods. All frameworks (Agile, Lean, CPS, Design Thinking, Stage-Gate) require people to come up with fresh ideas, and MoshPit has a new and better way to do that. Once you have the project idea, organizations can use the framework they have in place to validate, improve, and implement.
About GFi: GFi (Gregg Fraley Innovation) is a long established boutique innovation consultancy, based in greater Chicago. GFi has worked with a diverse set of organizations, including: start-ups, Fortune 500 companies, non-profits, consumer goods, and B2B manufacturers. Coca-Cola, Georgia Pacific, P&G, Marquette University, and the United Nations are a sampling of past engagements. Gregg Fraley is the CEO and works with associates and specialists on a per project basis. He’s a recognized innovation thought leader, master facilitator, trainer, and the author of the business novel
Jack’s Notebook. Contact him to talk about potential MoshPit sessions:
gregg@greggfraley.com.
Digital tech examined as part of the Digital MoshPit process:
- Blockchain
- Artificial Intelligence
- Data Analytics
- Robotics
- IoT (Internet of Things)
- Augmented Reality
- Big Data
- Voice Recognition
- Social Media
- RFID
- Cloud Computing
- 3D Printing
- A smattering of related consumer trends (like sustainability)
- A smattering of new materials technologies (like graphene)