This is Episode 60 of This Old New Business weekly business podcast with Jeff Korhan.
In this episode you will learn how to grow a loyal community from longtime entrepreneur and former chamber of commerce CEO and repeat guest, Frank Kenny.
Frank is the founder of a number of educational communities designed exclusively for chambers and their members, including a very active Facebook Group and Business Pros Insider, which provide digital productivity strategies with social media and content marketing.

Personalize Automation and Give Useful Gifts

Traditional outbound marketing that interrupts for the purpose of making a commercial offer is quickly dismissed today. Using digital marketing in this way is what we all know as spam, which can make potential buyers so angry you’ll never see them again.
Digital marketing today ideally starts with building an audience by learning as much as possible about what they really want and personalizing it just for them. This may be a product or service offering, but Frank Kenny’s believes you should focus on giving your community valuable gifts if you expect to earn their trust.
Kenny also believes you can sell more by selling during limited windows of time that are separated by ongoing efforts to help your community in any way possible. Listen to the audio to learn more about Frank Kenny’s methods, including the unique practice of living and traveling the country in an RV to interact with his audience in person, while using technology to maintain digital productivity.

I’d love to hear your thoughts on digital productivity. Meet me over on Twitter to take the conversation further.

Key Take-Aways

• Frank Kenny recommends the book Launch by Jeff Walker to learn and implement digital marketing campaigns that get results.
• In the closing minutes, Frank also recommended the Revive Old Post WordPress plugin (formerly Tweet Old Post) for automating the sharing of your evergreen content on social media channels.
• You can connect with and learn more about Frank Kenny at FrankJKenny.com

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About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.
He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+