It has also been named one of Arizona’s 20 biggest software companies.

“Celebrating 2019 with record growth is a testament to the hard work and dedication of our entire team and the value our clients garner from our solutions,” said Alexi Venneri, co-founder and CEO at CES 2020. “We’re also honored to be speaking at CES this year as part of the Automotive News Shift event, which features leaders in automotive technology and customer experience.”

As a subscription-based service, Digital Air Strike relies on recurring revenue generated from a suite of products including consumer sentiment analysis, social media and reputation management solutions, patented lead response technology, AI-powered intelligent messaging and targeted advertising technology. In the last year alone, the company has grown its ad-tech products and launched new features to improve engagement with car buyers.

One of the keys to Digital Air Strike’s success is its partnerships with well-known companies, some related directly to the automotive industry and others who aren't. For example, the company is an official Facebook Marketing Partner, it is a Preferred Partner of Kia Motors, and it works with Kelley Blue Book to streamline the vehicle sales process. Other partners include Ford, GM, Chevrolet, Buick, Cars.com, Twitter, Cadillac, Dealer.com, Apple, Microsoft, Jeep, Ram and Volkswagen, among others.

According to Crunchbase, the company was founded in 2007. The Scottsdale, Arizona-based tech company is privately held. In January 2008, the Digital Air Strike raised $8 million in venture capital from Upfront Ventures, Shasta Ventures and RP Partners. In October 2009, in its venture round, the company raised $5.6 million from four investors including two repeat investors Upfront Ventures and Shasta Ventures, as well as Emergence and A.H. Belo Corporation. The total raised to date is $13.6 million.

In January 2017, it acquired two companies – Libra Systems, a software company that simplifies leasing and financing for auto dealers, and Target Media Partners Interactive (TMPi), an ad tech lead generation company. At the time of the acquisition, Digital Air Strike said it would integrate Libra Systems’ “Risk-to-Roll Software” into its own intelligent messaging platform, Response Path, and lead response solution, Response Logix. Acquiring TMPi allowed the company to expand its advertising solutions to clients.

Insider Take:

Technology companies like Digital Air Strike are growing in popularity as industries like the auto industry struggle to remain relevant in the ever-changing world of commerce. The automotive industry is evolving, but perhaps not as fast as it needs to. By working with an experienced firm like Digital Air Strike and utilizing their suite of tools, auto dealers and auto retailers have technology on their side as they navigate the needs of today’s consumer. The bonus for both sides is the subscription model. Digital Air Strike makes recurring revenue, giving it stability and sustainability, while dealerships and other businesses get payments they can afford versus initial setup costs and maintenance fees that may be out of reach. 

Dana Neuts is Subscription Insider's Senior Staff Writer, covering our daily subscription news as well as member features, case studies, and reports.  

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