Wednesday, January 18, 2012
A panel of three customers from one of the most dynamic technology firms in the world will talk about "Why We Advocate" on February 29 in San Mateo at the
2012 Summit on Customer Engagement.
"Attendees will learn--straight from the horses' mouths so to speak--what it takes to attract passionate customer advocates," says Bill Lee, Executive Director of the Summit, "and they'll learn what sorts of things such rock star customers are willing to do for you in return."
Now in its eight year, the Summit will provide it's most powerful content yet to attendees. "We'll have a panel of marquee customers telling attendees what it takes to get them to advocate on your behalf," says Lee, "and then keynoter Scott Olrich--one of the top 10 CMOs in the US--will tell us how he turned such advocacy into a 42% compound growth rate per year, over 4 years. Not a bad way to tee off the Summit."