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Crisis Communications in the Age of COVID-19: The Good, Bad, and Ugly
Edward Segal, Crisis Management Expert Edward Segal, Crisis Management Expert
Georgetown , DC
Wednesday, July 08, 2020

The cover of Edward Segal's new book on crisis management.
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In this week's installment of Edward Segal's "Crisis Ahead" podcast Paul Furiga, CEO of WordWrite in Pittsburgh, PA discusses crisis communications in the age of the pandemic. Furiga shares his advice and insights on how COVID-19 has changed the practice of crisis communications, the lessons to be learned from how the Brighton Rehabilitation Center In Beaver, PA responded to the pandemic, and the steps organizations should take to prepare for a crisis.

Furiga has worked in and around crises his entire career. While a vice president at Ketchum, he worked on global crisis situations including the Firestone-Ford crisis.  His clients have included chemical and pharmaceutical companies, manufacturers, utilities, and universities.

In his weekly commentary, Segal discusses how companies and organizations can avoid being the subject of boycotts and other protests.

The episode—"Crisis Communiations in the Age of COVID-19: The Good, Bad, and Ugly" —  can be seen on YouTube at https://lnkd.in/ezUN29r. Listen to it at on Apple and other podcast sites including Podbean at https://lnkd.in/e2YbvJa

 "Crisis Ahead" is produced by Heartcastmedia.com.

About the Podcast

Each weekly episode of Segal's "Crisis Ahead" podcast examines how organizations and individuals in the news are dealing with crisis situations and the lessons to be learned from their successes and failures.  The podcast is based on Segal's new book on crisis management — "Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies" (Nicholas Brealey).

About the Book

The American Library Association's book review website said, "This book's practical advice for advanced planning makes it a valuable addition to the shelves of any business collection."  See the review at


"Crisis Ahead" is available as a paperback and ebook at https://www.amazon.com/Crisis-Ahead-Disasters-Scandals-Emergencies-ebook/dp/B0827JK83Q/ref=sr_1_1?dchild=1&qid=1592218528&refinements=p_27%3AEdward+Segal&s=books&sr=1-1. The book features dozens of anecdotes, stories, and lessons about how companies, organizations, and individuals — ranging from Amazon, Apple, and the European Union, to Disney, Starbucks, and entrepreneur Elon Musk— have prepared for, created, managed, and communicated about crisis situations. It features a discussion about the early crisis management lessons that can be learned from the pandemic and includes a template for a crisis management and communication plan that can be customized for the needs of any company or organization.

About Edward Segal

Segal has more than 30 years' experience as a crisis management expert. He managed crisis situations as the CEO of two trade associations; advised and helped organizations survive disasters, scandals, and emergencies including the arrest and firing of corporate officers, hate crimes, and sexual harassment; and conducted crisis management and communication training for hundreds of executives and their staffs.

For more information about the book, go to http://www.publicrelations.com.


News Media Interview Contact
Name: Edward Segal
Title: Crisis Management Expert
Group: PublicRelations.com
Dateline: Washington, DC United States
Direct Phone: 415-218-8600
Main Phone: 4152188600
Cell Phone: 415-218-8600
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