Los Angeles, CA - July 31, 2020:  More than 33,000 nursing home residents have died of Covid-19 and nursing occupancy rates at historic low levels reports the director of the American Association for Long-Term Care Insurance (AALTCI).

"The Covid-19 virus has created greater awareness of the need to plan for future care needs.  But what people want is the ability to receive care in their own home," explains Jesse Slome, director of the long-term care insurance organization.  "You won't break through today if you can't show prospects how they can remain safe at home."  Slome was conducting an ongoing program for insurance professionals who market long-term care products.

According to Slome, current occupancy at the nation's skilled nursing facilities slid to 78.9% compared to 84.4% in April 2019 and 84.7% in February, before the coronavirus spread nationwide.  "I've referred to long-term care insurance as nursing home avoidance planning," Slome adds.  "Today more than previously, it's important for individuals to understand that the majority of long-term care insurance claim benefits pay for care at home.  That percentage will only grow."

Slome urged the agents to begin their presentations acknowledging the importance of in-home care coverage.  "If there are home care or short-term care policies available in your state, I'd begin by acknowledging that you educate consumers about their home care and long-term care insurance options," Slome shared with the group.

"Talk about long-term care insurance options that have no deductible period for home care," Slome advised.  "Or, explain how some options will even allow a family member to provide care."  

To learn more about long-term care planning and to connect with local specialists visit the Association's website or call 818-597-3227.