This is Episode 52 of This Old New Business weekly business podcast with Jeff Korhan.Intro from bumper text
Our Featured Guest: xxxxx
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I’d love to hear your thoughts on content experiences? Meet me over on Twitter to take the conversation further.
Lighting Round Tips and Advice
Key Take-Aways
Robert refers to Ted Levitt’s classic Marketing Myopia essay that gets marketing to inquire about what business they are really in.
Learn more about Robert at RobertRose.net
Watch the trailer, download the first 3 chapters (free), and get the book
Experiences: The 7th Era of MarketingHow to subscribe to This Old New Business podcast
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About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.
He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+
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