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Celebrating Girl Power on International Day of the Girl
Ad Council Ad Council
For Immediate Release:
Dateline: New York , NY
Wednesday, October 16, 2019

Two girls smile at the camera and appear to be holding science lab kits.

Two girls smile at the camera and appear to be holding science lab kits.
On Friday, Oct. 11, brands and organizations celebrated International Day of the Girl, a day dedicated to highlighting and addressing the challenges girls face, while promoting female empowerment. Girls around the world woke up on Oct. 11 to an energized rallying cry for empowerment and equality. We’re rounding up some of our favorite International Day of the Girl celebrations, from poignant new ads tackling the gender pay gap to online and in-person events that gave girls the chance to connect with each other about the causes they care most about – and we can’t forget this inspirational message from Meghan Markle, Duchess of Sussex:

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[Sound On ??] Today is International #DayoftheGirl, a day observed globally and created by the United Nations to acknowledge the gender inequality that exists worldwide. Be it lack of access to education, stigma surrounding MHM, forced child marriage, legal or medical inequality, or gender-based violence, there is a pressing need to support young women in their path to excellence. It is also a day to celebrate and encourage girls to know their value and to support them in taking action to grow into the women they wish to be. The Duchess of Sussex has been a long time advocate for women’s and girls rights and at the age of eleven campaigned against a sexist advertisement, which was then changed. No matter what age, or what background you have the power to make an impact. HRH recently shared a quote during a speech in Cape Town: “Visualize your highest self, and show up as her.” • To all of the young girls reading this today on International Day of the Girl, that quote is for you. Video©SussexRoyal (Images used are from accounts we have followed and PA images)

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New Ads from Citi Take on the Gender Pay Gap

To align with International Day of the Girl, Citi released a series of heart-wrenching new advertisements as part of its initiative to recruit and promote more women into senior roles. The ads feature young girls talking about their career aspirations. They speak passionately about wanting to become teachers, doctors, engineers, veterinarians and more, only to be told that women generally get paid less than men.
The spots, made up of candid interviews and photographs, capture the girls’ immediate reaction to learning about the gender pay gap. The shock, disappointment and confusion on the girls’ faces serves as a reminder that everyone should feel that way about the gender pay gap and Citi urges everyone –male or female – to avoid complacency when it comes to equal rights.
Beyond making an effort to champion gender equality in its marketing, Citi has also committed to increasing female representation at the assistant vice president through managing director levels to 40 percent globally by the end of 2021.

#MarchForSisterhood with Girls Who Code

Meanwhile, Girls Who Code took a different approach to celebrating girl power on International Day of the Girl. The nonprofit organization teamed up with Tik Tok to host #MarchForSisterhood, the first-ever all-digital “march,” during which women and girls shared videos of themselves and their networks rallying around the causes they care most about.
Girls were encouraged to create content in which they were the leading role, emphasizing that girls aren’t just the leaders of tomorrow, they’re the leaders of today, according to Girls Who Code CEO Reshma Saujani.

Creators for Good Hosts #SheCanSTEM Summit

Three girls stand at a table with various slime ingredients. The first two girls have their hands up and are holding microphones while the third girl looks on and smiles.
Here at the Ad Council, we celebrated International Day of the Girl by bringing more than 60 celebrities and digital talent together with inspiring women in STEM careers for a day-long summit focused on empowering girls in science, technology, engineering and math. #SheCanSTEM Summit attendees included Sofie Dossi, Addison Riecke, Lilia Buckingham, Lilly Ketchman, Katherine Castro, Kyla-Drew Simmons and Trinitee Stokes, among many others.
During the event, TigerBeat’s executive editor Ali Booth hosted a panel with Mari Takahashi, Olivia Rodrigo and Daniella Perkins, who spoke about the importance of using their platforms to empower and inspire young girls. A group of female STEM role models from leading companies and organizations then took the stage to talk about their own career journeys and why it’s critical that we strive for diversity in STEM. The GEM Sisters wrapped up the event by hosting a live slime-making demonstration, moderated by digital creator Penny Tovar. The takeaway from the event? If she can STEM, so can you!
International Day of the Girl is just one moment in the year to celebrate the unlimited potential of girls around the world. With activations from big brands, encouragement from influential leaders and our support, we can make it a global priority to not only give girls the equal opportunity they deserve, but also the confidence to make their dreams a reality.
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