Home > NewsRelease > Can You Use Strategies to Create a Strong and Memorable Brand?
Can You Use Strategies to Create a Strong and Memorable Brand?
Elinor Stutz  --   Top One Percent Influencer and Sales Performance Guru Elinor Stutz -- Top One Percent Influencer and Sales Performance Guru
For Immediate Release:
Dateline: Washington, DC
Wednesday, January 18, 2023


Photo by Faizur Rehman via Unsplash

Attract the Right Job or Clientele:
Can You Use Strategies to Create a Strong and Memorable Brand?

Note:  Nevilson Christian provides our guest blog, The Science of Branding: How to Create a Strong and Memorable Brand.

Nevilson Christian is a Founder at SeekThem, where they develop digital brands. All our projects are endeavors to make life easy for businesses. We do it via digital designs and websites. Their unique approach to design is a delicate balancing act of respecting science and psychology and challenging the traditions of our industry. And above all, doing all of this in a way that lets us continue to deliver affordable branding services for SMBs to enterprises.

Branding is essential to any business, as it helps establish a solid and memorable identity. A strong brand can help a company stand out in a crowded market, attract new customers, and increase loyalty among existing customers. But what exactly goes into creating a strong and memorable brand? The science of branding can help us understand.


The Science of Branding: Strategies to Create a Strong and Memorable Brand

1. Define Your Brand Identity

Defining your identity is the first step in creating a strong and memorable brand. It includes identifying your target audience, determining your unique value proposition, and developing a brand voice and visual identity. By clearly defining your brand identity, you can ensure that your branding efforts are consistent and aligned with your business goals.

2. Use Psychologythe Connection for A Strong and Memorable Brand

Psychology plays a significant role in branding. By understanding the psychology of color, businesses can use it to their advantage when developing their visual identity. According to a study, color psychology can influence brand recognition by up to 80%. The study found that blue was most commonly associated with trust and security, while red was associated with excitement and energy.


3. Make It Memorable

A memorable brand stands out in the minds of consumers. One way to do this is to create a memorable tagline or slogan. For example, Coca-Cola’s “Open happiness” and Nike’s “Just do it” are famous and recognizable taglines. Another way to make your brand memorable is to create a unique, simple, and easy-to-remember logo.

4. Create A Strong Emotional Connection

A strong emotional connection with customers is crucial for building a successful brand. According to a study, brands embracing an emotional connection are more likely to be chosen over those without one. Businesses can increase customer loyalty and advocacy by creating a meaningful emotional connection. For example, Apple’s brand is built around innovation and simplicity, creating an emotional connection with customers.

5. Consistency Is Key

Consistency is vital to building a reputable and memorable brand. It means using consistent messaging, design, and imagery across all platforms, including social media, website, and advertising. Consistency helps establish brand recognition and creates a sense of trust and reliability in customers’ eyes.

In Conclusion: Strategies to Create a Strong and Memorable Brand

Creating a strong and memorable brand that is sought-after is an essential part of any business. By understanding the science of branding services, companies can develop a clear brand identity, use psychology to their advantage, create a memorable brand, build a strong emotional connection and ensure consistency across all platforms. By following these principles, businesses can establish a strong and memorable brand that will help them stand out in a crowded market and attract new customers.

For More Insights:   Visit Elinor’s Amazon Author Page

“Communicate to Attract Interest”

Nice Girls DO Get the Sale is an International Best-Seller and Evergreen: A Classic! https://amzn.to/39QiVZwHIRED! How To Use Sales Techniques To Sell Yourself On Interviews is a best seller. https://amzn.to/33LP2pv and helped many to secure the job they desiredVisit Elinor Stutz's Author Page on Amazon: https://www.amazon.com/Elinor-Stutz/e/B001JS1P8S

Authentic Relationships Are Essential

Be A Story-Teller

As the CEO of Smooth Sale, after her near-death experience, Stutz created the motto, 

 “Believe, Become, Empower

 ” Nice Girls DO Get the Sale is an International Best-Selling and Evergreen Book – among the classics;

HIRED! Helped many to secure the job they desired.

Related Blog Stories:

Clients First, Sales Second
Genuine Relationships Are Essential
Know the Mindset of Your Clientele

Sales Tips: Strategies to Create a Strong and Memorable Brand

  1. The first step to earning sales is to create a strong and memorable brand.
  2. Recall your approaches to matters that differed from the rest, proving successful.
  3. Next, recall why each predicted failure that proved to be successful brings a smile and what your success secret may be.
  4. Create a memorable tagline that conveys your brand.
  5. Develop an intriguing two-minute story about why you began your business.
  6. Create a listing of your worst experiences and lessons learned to share an appropriate one while conversing with prospects.
  7. Develop a comprehensive program inclusive of branding, marketing, and sales.
  8. Observe the best-known companies to realize takeaways that you may apply.
  9. Following the above strategies to create a strong and memorable brand will enable further business growth.
  10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!


Advisorpedia  Publishes information to help advisors build their practice, and those interested in the markets choose investments and find inspiration.

BizCatalyst360  Presents a life, culture, and biz new media digest serving as a hub of creative expression and personal growth.

CatCat Build your future one skill at a time.

ContactOut is a web-based platform that enables users to search for contact information and uncover contact details, including email addresses, phone numbers, and other personal data.

For Book Lovers Only   For Book Lovers Only introduces you, the book lover, to new and exciting authors and works of fiction and non-fiction.   

GetCiara  Make remote your unfair advantage.

Greg Jenkins Consulting LLC  – Helping organizations realize the value of diversity to build inclusive, evolving, high-performing cultures.

Growth Hackers – Helping businesses from all over the world grow with lead generation, growth marketing, conversion rate optimization, data analytics, user acquisition, retention, and sales.

Inclusion Allies Coalition   “Everyone is welcome here.” Learn more to train teams, and join the advocacy program.

Internet Advisor Find the internet service right for you among 2083 internet providers across 36,380 cities, plus Cellphonedeal compiles great deals on phones, plans, and prepaids to furnish you with the best options in your area.

Kred  Connect with top-rated influencers to learn from and grow your networks.

LinktoEXPERT  “It is not who you know – it is who knows you and what your expertise can do for them plus understands the value of hiring you.” 

Lotus Solution LLC Helps organizations create diversity and inclusion to ensure a fair and just work through customized consulting, training, and keynote speeches.

SalesPop!   Purveyors of Prosperity; how to compete against yourself to excel in your career.

Simma Lieberman “The Inclusionist” helps develop inclusive leaders from the inside out to champion diversity and build equitable, inclusive cultures at every level.

Vunela  Provides a unique opportunity to view Videos and read articles by World Leaders.

WebTalk is the one-stop platform To build your marketplace and grow social connections. 

Women’s Information Network (WIN) An education-and-event-based Global Community of Women Helping Women Worldwide Live Their Best Lives through Celebration, Self-Improvement, and Service.


Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences and authored: The International Best-Selling Book, Nice Girls DO Get the Sale: Relationship Building That Gets Results.” In addition to being translated into four languages, it reached the remarkable and unique level of being hailed Evergreen. Stutz’ commitment to community service led to the writing of her second best-selling book, HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.”

Kred proclaimed Stutz as a “Top 1% Influencer for Social Media,.  CEO World Magazine named Stutz as one of “The brightest sales minds to follow on Twitter”.  Bizzhum and NowISeeIt both named the Smooth Sale Blog as one of the “Top 100 Most Innovative Sales Bloggers.”  Stutz consults and speaks worldwide.

Connect with Stutz:

Twitter: @smoothsale  
LinkedIn: Elinor Stutz

Youtube:  Elinor Stutz

Elinor Stutz (she/her/hers)
International Bestselling Author, Top 1% Influencer, Inspirational Speaker
Smooth Sale 



News Media Interview Contact
Name: Elinor Stutz
Title: CEO, Speaker, Author
Group: Smooth Sale
Dateline: Ashburn, VA United States
Direct Phone: 408-209-0550
Main Phone: 408-209-0550
Cell Phone: 408-209-0550
Jump To Elinor Stutz  --   Top One Percent Influencer and Sales Performance Guru Jump To Elinor Stutz -- Top One Percent Influencer and Sales Performance Guru
Contact Click to Contact