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CA Prop 56 - Most unaware CA tobacco tax is 37th lowest in US
Patrick Reynolds -- TobaccoFree.org Patrick Reynolds -- TobaccoFree.org
Los Angeles, CA
Thursday, November 3, 2016

Patrick Reynolds
Video Clip: Click to Watch

Most Californians unaware State's tobacco tax is 37th lowest in nation

California: 87 cents, National average: $2


RE Press event in Los Angeles will be held on November 4, 2016, 11am to 12pm

Los Angeles - Novmeber 3, 2016

WHO: Patrick Reynolds, Executive Director of the Foundation for a Smokefree America and a grandson of tobacco company founder RJ Reynolds

WHAT: As they decide to vote yes or no on the $2 tobacco tax hike, Reynolds will let the public know that California's tobacco tax is 37th lowest out of 50 States.  

Reynolds will say, "A lot of people may vote no because they assume California's tobacco tax is already high. Our other State taxes are high, so the tobacco tax must be, too. But the fact is, it's only 87 cents, while the national average State tax is $2 per pack. Nearly every person we asked mistakenly thought California's tobacco tax was high. 

"I want to let people know our tax is one of the lowest in the nation. In the current multi-million dollar advertising war between Big Tobacco and the health community, this important fact has gotten lost."

Bills to increase the tobacco tax in the State Legislature have failed because California law prohibits any tax increase without a 2/3 majority vote, thanks to a previous ballot measure.

Reynolds appeared in a TV spot comparing California's 87 cent tax to other States, produced by TobaccoFree.org to educate voters about Prop 29 in June, 2012. As Reynolds speaks, a list of State tobacco taxes, all higher than California's, scrolls up behind him. A YouTube video of the spot in 1080p resolution may be downloaded from www.youtube.com/watch?v=LKnXHrtEtjU Prop 29 failed by only 10,000 votes, and would have increased California's tobacco tax by $1. Big Tobacco spent over $40 million to defeat it.

Reynolds will note, "The 69 cent Federal tobacco tax, signed into law by President Obama in 2009, resulted in an immediate 11% to 13% drop in teen smoking. Tobacco sales were down 11% after 12 months. By now, there are 3 million fewer US smokers, and an estimated 1.87 million US kids will not become smokers. And we'll save $43.9 billion in long term health care costs. This info was provided by the Campaign for Tobaccofree Kids." 

WHEN: Friday, November 4, 2016 from 11AM to 12PM

WHERE: The park adjoining 8002 Rayford Dr, Los Angeles, CA 90045


List of State tobacco taxes, showing California's is 37th lowest


2012 TV spot with Patrick Reynolds, showing other States' tobacco taxes vs California's present 87 cents (same as of November 3, 2016)


Prop 56 Website


Patrick Reynolds' bio




Press Contact:

Contact: Patrick Reynolds, Executive Director
Foundation for a Smokefree America


8117 West Manchester Ave Suite 500 
Playa del Rey, California 90293 

News Media Interview Contact
Name: Christine Hou
Title: Office Manager
Group: TobaccoFree.org
Dateline: Los Angeles, CA United States
Direct Phone: 310-577-9828
Main Phone: 800-541-7741
Cell Phone: 310-880-1111
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