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Business Can Change the World! Book Launches in Western Mass/Brattleboro
Shel Horowitz, Marketing Consultant - Going Beyond Sustainability Shel Horowitz, Marketing Consultant - Going Beyond Sustainability
Springfield, MA
Thursday, March 31, 2016

Guerrilla Marketing to Heal the World

Local release events for Hadley author Shel Horowitz are in South Hadley, MA, Wednesday, April 20, 7 p.m. at the Odyssey Bookshop, and Saturday, April 30, 1:30 p.m. at the Slow Living Summit in Brattleboro, VT (where Shel is speaking). There is also a NYC event on April 16.

To end massive problems like hunger, poverty, war, and catastrophic climate change, we need to show businesses how they can make money doing it. That's the dramatic idea in the new book from best-selling authors Jay Conrad Levinson (creator of Guerrilla Marketing, the best-selling marketing series in history) and "Social Transformation Sherpa" Shel Horowitz (international speaker/TEDx Talker and author of 10 books). 

Horowitz, of Hadley, MA, has been a Western Massachusetts resident since 1981, and the book features many Pioneer Valley examples from business (e.g., Dean's Beans coffee of Orange), nonprofit (CISA, the Deerfield-based farm advocacy organization), and even grassroots organizing (the environmental group Save the Mountain, which Horowitz founded in 1999, and which defeated a mega-housing project proposed for the Mt. Holyoke Range).

Says Horowitz, "We don't solve these entrenched problems through guilt and shame; we've tried that and it doesn't work. We solve them through enlightened self-interest: developing products and services that directly make a difference--and a profit."

A related idea: Consumer pressure makes a difference. Businesses are much more likely to take on these challenges if they know consumers not only want this, but demand it.

Morgan James Publishing brings out Levinson and Horowitz's second collaboration, Guerrilla Marketing to Heal the World, April 19Their first co-authored book, Guerrilla Marketing Goes Green (Wiley, 2010), showed that green is often cheaper and easier to market. Guerrilla Marketing to Heal the World goes much deeper--demonstrating that business can *profit* by promoting environmental and social transformation.

The book has more than 20 endorsements including Jack "Chicken Soup" Canfield and Seth "Purple Cow" Godin--as well as essays contributed by four bestselling authors, including Cynthia Kersey (Unstoppable) and Frances Moore Lappe (Diet for a Small Planet). It's also one of the last books to be co-authored by the late Jay Conrad Levinson (1933-2013), bestselling author/co-author of more than 60 books and founder of the Guerrilla Marketing empire. It promises to be a gamechanging book, relevant to business people, activists, and consumers

Journalists: Reply to this email to:

· Schedule an interview with Horowitz by email, phone/skype, or in person (in Western Massachusetts or at one of the launch events)

· Review the book (please specify PDF/Kindle or paperback (IMPORTANT NOTE: review copy quantities on the paperback are limited, and requests must be received by January 30. Review copy requests after that date will be accommodated with a Kindle-enabled PDF copy)

You may also run or modify the sample review we've prepared (in 300-, 600-, and 1000-word versions)  and/or a prewritten Q&A, all of which you can find along with photos, news releases, a list of 35 different excerpts that are available--ranging from 356 to 1521 words--at http://goingbeyondsustainability.com/media-center/


For Release: On Receipt

Contact: Shel Horowitz (primary author), 413-586-2388 (8 a.m. to 10 p.m US Eastern),? shorowitz AT goingbeyondsustainability.com

Nickcole Watkins (publisher's media liaison), (516) 900-5674 (9 a.m. to 5 p.m. US Eastern), nickcole@morganjamespublishing.com 

Subscribe at no cost to Shel Horowitz's monthly Clean and Green Newsletter and get these powerful bonuses: Seven Tips to Gain Marketing Traction as a Green Guerrilla, plus Seven Weeks to a Greener Business: tips on going greener with printing, energy saving, waste reduction, water conservation, transportation, going deep-green, and of course, green marketing (on tip a week for seven weeks). Plus, of course, the informative monthly newsletter, published steadily since 1997.

To sign up for the newsletter, opt in at the top-right corner of: http://GreenAndProfitable.com/
Follow Shel at: @ShelHorowitz

News Media Interview Contact
Name: Shel Horowitz
Title: Marketing Consultant/Copywriter/Author
Group: GoingBeyondSustainability.com
Dateline: Hadley, MA United States
Direct Phone: 413-586-2388
Main Phone: 413-586-2388
Cell Phone: 413-512-0165
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