For Immediate Release:
Dateline: Los Angeles,
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Monday, September 26, 2022
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BRELAND’SHIGHLY ANTICIPATED DEBUT ALBUM CROSS COUNTRY OUT NOW STREAM HERE “FOR WHATIT’S WORTH” MUSIC VIDEO FEATURES TRAIL-BLAZING PBR RIDER EZEKIEL MITCHELL, THEMOST PROMINENT AFRICAN AMERICAN RIDER IN THE PBR
Bad Realm Records/Atlantic Records/Warner Music
Breland "For What It's Worth"
Aired on Sept 8, 2022, BRELAND sat down with Gayle King for a thought-provoking interview for CBS Mornings in his family’s home in his hometown of Burlington, NJ. Watch the interview here and listen to the full interview on CBS Mornings Podcast here (Spotify).
Joining BRELAND for the "For What It's Worth" music video is special guest and PBR (Professional Bull Riders) star, Ezekiel Mitchell. Directed by Alex Bittan, the video was filmed in Texas and portrays the strength, determination, and dedication it takes for Mitchell who went from teaching himself bull riding by watching YouTube videos to becoming one of the world’s leading bull riders. Now competing on the No. 1 Austin Gamblers in the new PBR Team Series,his inspiring story has similar parallels to BRELAND’s career in music.
PBR Superstar Bull Riding Champion Ezekiel Mitchell
“Before shooting the music video, I had only peripherally been aware of PBR and wouldn’t have been able to imagine what these athletes endure in the spirit of competition,” explains BRELAND. “Learning about Ezekiel and his unusual path to PBR instantly reminded me of myself and the bridges I’m trying to build within Country music. I loved the filming process because I mostly just got to enjoy a thrilling new sport, but I also got to know an incredible young talent that is shifting people’s perception of bull riding. I’m excited to see where and how our paths cross again, but grateful to have such a budding star like Zeke represented in this video.”
“It was a shocker to be asked to be in a music video for a super vocally talented artist who I’ve followed on TikTok,” says Mitchell. “My cousin’s daughter loved ‘My Truck,’ and I’ve listened to that song a million times plus ten. BRELAND is an African American artist thriving in a genre not particularly dominated by African Americans — a parallel to my career, I guess you could say. It’s just really cool to be involved in this project, and everyone was incredible to work with. I sincerely appreciate being part of it, and I hope it helps to continue to push PBR into the mainstream.”
The night (9/8/22) first time CMA Awards Musical Event of the Year (“Beers On Me” – Dierks Bentley with BRELAND & HARDY) nominee hosted a panel discussion during the opening of his exhibit “CROSS COUNTRY: A VISUAL EXPERIENCE” presented by Amazon Music at the National Museum of African American Music (NMAAM). With influential panelists including journalist Marcus Dowling from The Tennessean, Claude Kelly and Chuck Harmony of the R&B duo Louis York, NBA Sr. Director of Player Development Drew Franklin, Nada Taha, and Tonya Breland, BRELAND’s mother who holds a Doctorate in Education, the group discussed the impact being African American has had on their career sharing their thoughts and experiences.
The special exhibit spotlights art pieces created by 14 different visual artists - all Black Indigenous People of Color (BIPOC). Each artist painted their own depiction of one song off BRELAND’s debut, creating 14 unique pieces representing each of the 14 tracks on CROSS COUNTRY. For fans around the globe, the display can be viewed online here throughout the week-long run of the exhibit.
The Amazon Music Breakthrough Artist stacked high profile media looks in support of the drop with an exclusive CBS Mornings interview with Gayle King in BRELAND’s hometown in NJ, a “Day In The Life” segment on Entertainment Tonight, plus editorial features in Associated Press, Billboard, Forbes, MusicRow and more to come. And on September 12 BRELAND hosted an album listening party on his live radio show on Amp, “The BRECAP,” to talk all about the recording process, each song on the album, how his collaborations came to be, plus special guests calling in. To listen to his future shows and for the opportunity to call in, fans can download Amp from the U.S. iOS App Store here, or follow BRELAND at live.onamp.com/breland to be notified when he goes live.
PHOTO CREDIT: CATHERINE POWELL / GETTY IMAGES
L-R: DREW FRANKLIN, NBA SR. DIRECTOR OF PLAYER DEVELOPMENT; CLAUDE KELLY AND CHUCK HARMONY OF R&B DUO LOUIS YORK; BRELAND.
MARCUS DOWLING, THE TENNESSEAN; NADA TAHA, APPLE MUSIC; TONYA BRELAND, BRELAND'S MOTHER AND DOCTOR OF EDUCATION With PLATINUM breakout “My Truck,”singer/songwriter/producer BRELAND has emerged as a bold new force on today’smusic landscape. The Breakthrough Artist by Amazon Music first popped off whenthe Hip-Hop and Country hybrid hit #1 on Spotify’s Global Viral 50 in 2019, anda remix featuring Sam Hunt landed on best-of-the-year lists from NPR to TheNew York Times. Adding to his 650 MILLION+ career streams, BRELANDpreviewed the September 9th release of his debut album CROSSCOUNTRY with infectious tracks “Told You I Could Drink (feat. LadyA),” “Natural,” “Praise The Lord (feat. Thomas Rhett),” GOLD-certified “ThrowIt Back (feat. Keith Urban) and title track (feat. Mickey Guyton).
CREDIT: CATHERINE POWELL / GETTY IMAGES
L-R: AMAZON MUSIC’S ADAM BAHADURSINGH, MARIELLE PEÑA, EMMA KILCUP, JENNI TAY, MICHELLE TIGARD KAMMERER, EMILY COHEN BELOTE
Hailed asthe “symbol of Country music’s ongoing evolution” (Rolling Stone), theBad Realm Records/Atlantic Records/Warner Music Nashville artist has scoredhigh profile looks on CMT Crossroads, Good MorningAmerica, Jimmy Kimmel Live!, TODAY, The Kelly ClarksonShow, New Year’s Eve Live: Nashville’s Big Bash, plus performances onthe ACM, CMT, and CMA Awards. He’s currently touring with Fitz & TheTantrums and Andy Grammer’s THE WRONG PARTY TOUR this month and then will goglobal with upcoming shows at CMC Rocks Qld 2022 in Australia (9/23-9/25)before joining Russell Dickerson’s UK run in October.
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