We’re proud to share the latest review of David’s new book,
INNOVATING INNOVATION: How To Make Revolutionary Change Happen For You and Your Organization. Today, in times like these, inside a triple whammy of crises, we all need a battlefield manual for playing more offense. Research consistently shows businesses of all sizes benefit exponentially when they are able to move out of a defensive crouch . . . and onto the offense—driving forward their marketing and innovation. Put simply, now is the time to re-focus and reenergize your business trajectory and model.