Named by the CMO Institute as one of the top 10 CMOs in the United States, Scott Olrich will keynote the
2012 Summit on Customer Engagement on February 28, 2012 in San Mateo. In his presentation,
From Zero to Hero: How Customer Advocacy Ignited Growth at Responsys, Olrich will explain how his company reignited itself and generated rapid growth with the help of its customers.
Over the last four years, Responsys has grown at a compound rate of 42% per year (CAGR) based on a strategy of customer engagement and advocacy that has attracted customers like
Southwest Airlines, UnitedHealthcare, LEGO, Deutsche Lufthansa, Lands' End, and
Newegg. One key to the expansion was Responsys' customer communities. Participants at the Summit will learn how Olrich and his team built and engaged with their customers, and how they contributed to the growth of the business. He'll also show how he attracted Responsys' marquee enterprise customers, and how he and his team engage with them in co-marketing. He'll also describe how Responsys leverages digital marketing and social media—and how they integrate customer advocates into the process. And much more...
About Scott Olrich Scott Olrich is the Chief Marketing and Sales Officer of Responsys. He is responsible for Responsys' go-to-market and sales strategies, and leads the strategic direction for all of the company's marketing products and services. A revolutionary who views marketing as a competitive weapon, Scott has more than 15 years of experience in the Internet, ASP, and consulting environments as a strategist, marketer, and high-impact executive. In 2010 Scott was recognized by The CMO Institute as one of the top 10 CMOs in the country.
About the Summit on Customer Engagement The
Summit on Customer Engagement is the longest running conference on customer advocacy and references in the world. It has the largest community of customer engagement practitioners in the world as well. Marketing professionals learn from and build relationships with their peers and the top experts in the field, in a professionally run, no-pressure, sales-free environment.