Manage Every Interaction
Not surprisingly, Google does a very thorough job of explaining every aspect of their corporate culture, hiring process, types of jobs available, and what to expect along the way. In fact, they define it pretty succinctly with their web copy: Do cool things that matter. By putting so much information out there, it already gives potential candidates an idea of what it’s like to join their team. Even if Google automates some of the admin aspects of this process, they use a lot of video tutorials with smiling, approachable human faces and show images of their office space so the overall impression is very inviting. And as one of the world’s most highly recognized brands, Google needs to ensure that every interaction is a positive and professional one.