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Anatomy of a Mega Hit: The Story of Zuru’s Rainbocorns
From:
Richard Gottlieb -- Toy Industry Expert Richard Gottlieb -- Toy Industry Expert
For Immediate Release:
Dateline: New York , NY
Monday, July 27, 2020

 

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In this special episode, Chris interviews senior executives at Zuru about how the international hit Rainbocorns evolved from a crazy idea to a sensation in more than 100 countries, with sales that grew nearly 240 percent in just under a year. Chris talks with the executives about how they developed the product, marketed it, and in less than two years on the market (after an August 2018 introduction), have introduced three series, hot spin offs and embarked on an international licensing program. Listen in to hear how they did it.

This is a classic toy industry tale of how a nimble, well-structured, forward thinking company seized an opportunity and ran with it.  But it’s more than a “tale as old as toys,” it’s also the story of how a company has leveraged its very contemporary capabilities and insights to launch and sustain a hot property.

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The Playground Podcast is sponsored by Global Toy Experts, The Toy Guy and KidStuff Public Relations.

(31 minutes)

Richard Gottlieb

Global Toy Experts / Global Toy News

646 675 3019

richard@globaltoyexperts.com

 

News Media Interview Contact
Name: Richard Gottlieb
Title: CEO
Group: Richard Gottlieb and Associates, LLC
Dateline: New York, NY United States
Cell Phone: 646-675-3019
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