Thursday, May 2, 2013
Among the simplest creative idea generating techniques is provocatively using the word "AND."
Using 'AND', one of our most common words, makes idea generation easier than you think.
How does it work?
1. Add an "AND" to whatever you need a new idea for.
2. Ask yourself what other things you can combine it with.
This simple exercise will take the creative challenge you're working on and bring it, and your thinking, to a new place.
Learn to generate game-changing ideas with creativity techniques in Bryan Mattimore's IDEA STORMERS: How to Lead and Inspire Creative Breakthroughs (published by Jossey-Bass, an imprint of Wiley) or contact The Growth Engine at (203) 857-4494. You can also find us on the web at
http://www.growth-engine.com/ Learn how to win a FREE electronic copy of the book Idea Stormers by visiting
http://www.growth-engine.com/