A TV that knows when you’re in and out of the room. A gadget that monitors your breathing pattern while you sleep. An enhanced voice assistant tool that highlights just how much it knows about your everyday life, reports CNN Business.

At an invite-only press event, Amazon unveiled a long list of product updates ahead of the holiday shopping season that appear designed to further insert its gadgets and services into every corner of our homes with the apparent goal of making everything a little easier. But the event was also another reminder of just how much Amazon’s many products are watching us.

During prior events, states CNN Business, Amazon raised eyebrows with blatant examples of surveillance products, including drones and Astro, the dog-like robot that patrols the home. But this year, Amazon’s advancements in everyday tracking were a bit more subtle.

Amazon is far from the only tech company offering products that monitor users or collect data with the promise of improved conveniences, productivity and safety. But Amazon, perhaps more than any of its peers, has created a sprawling suite of products and services that arguably track more of our daily lives in and around our homes, adds CNN Business.

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