Apropos of the Crackle Barrel logo frenzy going on:
How many of you decide whether or not to eat at a restaurant based on its logo?! We generally make decisions based on the advice of trusted friends and colleagues. Can you imagine: “Hey, do not use Apple products, their logo is a piece of partially eaten fruit.” Or, “I fly Jet Blue because I just love the way they use, ah, ‘blue,' with their, ah, well, name.”
Key decisions are not usually made based on internet ads or advertising in other media. We don't look for heart surgeons on Google or attorneys on those posters plastered on telephone poles, along with pictures of lost pets.
We make decisions based on the advice of solicited feedback from friends and colleagues. “What's your favorite Italian restaurant in New York City?” Or, “Which Caribbean Island have you liked the most?” Or, “When you were looking for schools, which one impressed you the most?” (Or, if you have low self-esteem, you follow “influencers” on the web.)
We also make choices based on emotional connection to brands. How else can you defend a $30,000 Birkin bag, or, yes, a half-million dollar Rolls Royce? You may like to flaunt the Birkin logo, but it doesn't conduce you to buy it because of the logo nor do you buy a Rolls for the RR on the wheels.
The future of sales is evangelism. That doesn't mean trodding from city to city like St. Paul. It means bringing your prospects and customers together, virtually or “live.” It means letting others spread the power of your value. And, by the way, that will also move good customers to become excellent ones.
A brand is how people think about you when you're not around. And while logic makes you think, emotion makes you act. If the bag and the car make you feel good, and you and others can afford them or aspire to them, you're on the right road.
If you would like to send this hard copy to a friend, use the company with that clever logo that combines “federal” with “express.” You know, they get things to people overnight….
BOOK SPRINT begins Nov. 3, 60-minute weekly call to create a completed, professional book proposal in the following 60 days. I have an 80%+ record placing these books with publishers for the last five years. I will introduce the proposal to agents and publishers (and so can you) and provide an additional 30 days of support for the book. The fee is only $4,500. Stop procrastinating and produce your first (or next) book, which is how I’ve attracted well over 90% of my business over the years. Register here and I’ll send the simple prep work: https://alanweiss.com/store/quick-pay/
NEW!! Million Dollar Consulting® Remote College 2025: September 10, 9 to noon; 11, 9 to noon; 12, 9 to 10:30.
I’ve been providing this seminal educational and business development event for over two decades, with many people attending several times because there is so much content and so many changes to consider. That certainly applies today more than ever. This is my third virtual session. You will gain and learn and master:
—Personalized approaches to your attraction, acquisition, implementation, and expansion of business.
- Creation of increased revenues through a thorough exploration and a model of the three components of new business.
- Creation of an organized, guaranteed referral system and sample promotional approaches.
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- Creation of a “larger picture,” abundance mentality.
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That’s right, 2.5 days that will produce a lifetime of results. There is preparatory reading I’ll provide and more I’ll recommend. You’ll also receive three books and extensive prep work, 30 days of post-program coaching from me (which will be extended if you’re already in a coaching relationship with me).
The fee is $12,000. (Graduates of the College may return for $6,000.) Please register here because it's not yet on my site: https://alanweiss.com/store/quick-pay/
AI: Alan Intelligence
My unique AI resource which will direct you to the relevant aspects of my entire body of work to answer your “real time” questions about proposals, value based fees, conceptual agreement, avoiding “ghosting,” and thousands of other issues with text, audio, and video resources, all of which you can download. Please go here to gain lifelong, constantly growing access to my work, including referral to specific pages in my books which you can access online: https://alanweiss.com/ai-alan-intelligence/ If you decide at any time to engage in one of my two elite, personal coaching relationships, I'll deduct the full fee you've paid for this resource.
Six Figures to Seven (6-2-7): This is by far one of my most popular programs (along with the Million Dollar Consulting® College and Master Class). I’ve delivered it a total of six times on three continents, each time different, because the focus is on contemporary events and the near future. Join me to learn and apply how, for example, to: • charge over $100,000 for nearly every project. • go beyond coaching to the more lucrative advisory work • build a brand that’s on every buyer’s mind • develop novel and new IP weekly and AD HOC • use language to control any conversation • stimulate evangelism as a sales strategy • create instant eBooks • dramatically improve your speaking and videos • overcome esteem issues dealing with buyers and fees There will be role plays, so if they make you fearful, I’ll have a “safe haven” for you (out in the hall). There will be a practicum, so if working on client issues makes you nervous, bring medication (enough to share, of course). So man-up. Woman-up. Human-up. Whatever. I cannot guarantee that you will accept and apply what I share with you. But you will have already paid me, so what the hell? I will promise that if you apply even some of my techniques consistently and completely, you’ll make a minimum 50:1 return on this investment. Social proof? Just ask my clients: https://alanweiss.com/testimonials/ Location: Chicago (Palmer House) Dates and Times: September 17-18, 9am to 4pm. Continental breakfast and lunch are included 30 days of follow-up Q&A based on program content including Free Zoom session for registrants, based on the program. Your investment: $5,000https://alanweiss.com/shop/gexp/six-figures-to-seven-2025/
Zoom Workshops 2025: Join me on September 9th for our next installment. If you can’t attend “live” you’ll still receive the video and the AI Companion transcript. https://alanweiss.com/growth-experiences/zoom-workshops-2025/ September 9: Conversation with a star, Steven Gaffney.
An Alan Live Experience: Beyond Success: What happens when you’re meeting your aspirations, when your lifestyle is fabulous, and your prospects are excellent? How much is “enough”? Is there a “retirement”? How do you change (or sell) your business and IP? Are philanthropy, volunteering, and service right for you? Are you able to care for family and important others? What will keep you excited and positive—and “youthful”? We’ll explore this and more over two days of intense discussion and exercises in a small group. We’ll get together in Los Angeles for two 9-to-4 days, June 11 and 12, including a reception. As you know, you’ll learn a lot from your colleagues and peers in that room. $7,500. https://alanweiss.com/growth-experiences/beyond-success/
Million Dollar Consulting® for the World: I’ve provided 14 modules with videos from me, from your colleagues globally, slides, and text. They include everything from launch to self-esteem, proposals to fees, closing business to creating a brand. No upsells! It’s only $115. What do you think about a 10,000:1 ROI? We have over 500 people from 47 countries. https://milliondollarconsultingcourse.com
Million Dollar Consulting® for the World ADVANCED: The new program contains over 60 videos and has 15 modules focusing on what to do in the buyer’s office, overcoming crises, financial planning, and much, much more. https://alanweiss.com/growth-experiences/advanced-global-learning-program/
Million Dollar Consulting® for the World GRADUATE: Another 12 modules with videos by me and your peers on contemporary issues such as Raising Fees Aggressively, How to Be Consistently Interviewed, Maximizing Happiness, and Managing Multiple projects. Join the people from 57 countries who are availing themselves of this inexpensive way to dramatically grow their businesses in any economic times. How does 100:1 ROI sound? https://milliondollarconsultingcourse.com/graduate-learning-program/