Rubenstein Public Relations takes on AOR duties for AIVF, a Tel Aviv, Israel- based reproductive technology company. RPR is tasked with broadening awareness of AIVF’s AI fertility solutions and its efforts to enable more individuals and couples to use IVF to help them become parents. The company’s software platform utilizes sophisticated algorithmic engines to improve the embryo evaluation process and increase the success rate. "Their deep understanding of our industry and expertise in media relations enable us to reach more people who can benefit from our fertility solutions and share our vision for a more inclusive and equitable future of family-building," said AIVF CEO and founder Danielle Gilboa.

Alloy is named global agency of record for Unbabel, an AI-powered language operations platform that helps businesses deliver multilingual customer experience at scale. The agency will work to amplify Unababel’s brand voice and accelerate lead generation for the brand through a mix of content marketing, media relations, brand creative and social media services. Founded in 2013 in Lisbon, Portugal, Unbabel blends machine and human translation. "It was critical that our winning agency be both technically sophisticated and creatively obsessed,” said Unbabel vp of communications Reanna Mardinger. “We found that rare mix in Alloy."

5WPR lands WorkWave, a provider of cloud-based field service software and solutions. The scope of work will include managing media relations for WorkWave’s suite of cloud-based software and marketing services solutions tailored to field service businesses of all sizes and industries. “We’re excited to partner with 5W to elevate the WorkWave brand and the field service industry,” said WorkWave CMO Aimee Rametta. “Their expertise and collaboration are unmatched.”