Bob Gold & Associates comes on board as AOR for NEC X, the Silicon Valley-based innovation accelerator backed by Japanese electronics giant NEC. The agency will work to showcase the comprehensive support provided to startups by NEC X and its Elev X! programs through strategic communications and targeted engagement. NEC X has launched and supports more than 100 startups in such areas as AI/ML, public safety, marketing, healthcare, climate and agriculture. “Bob Gold & Associates impressed us with their outstanding expertise and proven ability to elevate the stories of our pioneering entrepreneurs,” said NEC X president and CEO Shintaro Matsumoto.

Campstories, a Denver-based firm, signs on as PR agency of record for Colorado Wine, a division of the Colorado Department of Agriculture. The agency will leverage traditional earned media and content creation outreach and programming with the goal of increasing awareness of Colorado’s wine producers and regions. The scope of work includes outreach to local, regional and national media. With more than 170+ producers located around the state, Colorado boasts two federally designated American Viticultural Areas: the Grand Valley along the Colorado River between Palisade and Grand Junction, and the West Elks along the North Fork of the Gunnison River between Paonia and Hotchkiss. Together, these regions produce 90 percent of the wine grapes grown in Colorado.

KTA Media Group is named AOR for The Bailey Foundation, a nonprofit organization serving the greater St. Louis area, whose mission is to help provide children and their families with education programs, food and nutrition support, and leadership initiatives to ensure they have a strong, healthy community to thrive in. KTA will manage the foundation's media relations outreach as well as its local business and corporate partnership initiatives, through a newly developed Purple Pathways Campaign. “Working hand-in-hand with this seasoned public relations team will complement our vision in being proactive, as opposed to reactive, when providing opportunities for local youth and families throughout the greater St. Louis area," adds The Bailey Foundation CEO and founder Diarra Warford.

Sustainable PR, a green-focused PR firm based in the Adirondack region of New York, is selected to implement a multi-faceted PR campaign for Nichols Farms, an almond and pistachio producer in California’s San Joquin Valley. The firm’s efforts will be geared toward positioning Nicholas Farms as a leading producer and distributor of organic nuts. “Sustainable PR's proven track record of media relations in the food industry and their deep understanding of sustainability communications made them our clear choice. We are confident that their expertise will help us connect with retailers and consumers who value quality, environmental responsibility, and delicious pistachios,” said Nichols Farms senior brand manager Christine Trageser.