Bob Gold & Associates is named PR agency of record for Curacao, the largest Hispanic-serving retailer on the West Coast. The agency will work to build awareness for Curacao, and its Curacao Foundation, in addition to promoting the company’s customer-first approach as it expands its footprint with new store locations. Curacao sells products including electronics, fashion and home products. The Curacao Foundation supports community partner organizations, focusing on organizations addressing health and well-being, education and immigration. “We needed an agency that could deliver high-impact storytelling about the value, quality, and price that Curacao offers its shoppers. Bob Gold and his award-winning team have proven themselves to be effective communicators with relevant marketing strategies,” said Curacao CMO Ariela Nerubay.

The Brandman Agency takes on PR duties for the Willard InterContinental Washington, D.C., which is owned by InterContinental Hotels & Resorts. The agency will handle all US media and influencer relations for the 335-room hotel, which has been in operation since 1818 and is on the National Register of Historic Places. The Willard is also home to the Crystal Room and Willard Room, which host social and corporate events, as well as to Big Whig Media, a full-service multimedia studio. “We are confident that our partnership will further position us as the finest address in the nation’s capital and enhance our current and upcoming developments,” said IHG Hotels and Resorts area general manager Markus Platzer.

LDPR signs on as agency of record for the hotel portion of Raffles Boston Back Bay Hotel & Residences, which is opening this July in Boston's Back Bay neighborhood. The agency will oversee social and traditional media strategy for the mixed-use development project, as well as brand alliances and media visit programming. Raffles Boston will include 147 guestrooms and 146 branded residences in a new 35-story building. Amenities include five food and beverage venues, a spa with a 20-meter indoor pool, a rooftop garden terrace and lounge, and expansive meeting and pre-function space.